Key Responsibilities

Plan, execute, and optimize paid marketing campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, Performance Max & YouTube), and LinkedIn Ads.
Generate qualified leads while maintaining target CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and ROAS (Return on Ad Spend).
Develop full-funnel marketing strategies to drive awareness, lead generation, and customer conversions for premium matchmaking services.
Manage monthly advertising budgets and allocate spends based on channel performance.
Conduct continuous A/B testing on creatives, copy, landing pages, audience segments, and bidding strategies.
Collaborate with the creative team to develop high-performing ad creatives, videos, banners, and landing pages.
Monitor campaign performance daily and implement optimization strategies to improve conversion rates.
Analyze customer behavior using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API, and CRM data.
Ensure accurate campaign tracking, attribution, and event implementation across all digital platforms.




Create audience segmentation, retargeting, lookalike audiences, and remarketing campaigns to maximize conversions.
Work closely with the Sales and CRM teams to improve lead quality and conversion rates.
Track and report key marketing KPIs including:
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Customer Acquisition Cost (CAC)
Conversion Rate
Lead-to-Sale Ratio
Identify recent customer acquisition channels, marketing opportunities, and growth experiments.
Conduct competitor research and stay updated with the latest digital marketing trends and platform algorithm changes.
Manage agency partners or freelancers, if applicable, ensuring timely execution and quality delivery.
Prepare weekly and monthly performance reports with actionable insights and recommendations.

Required Skills & Qualifications

4–5+ years of proven experience in Performance Marketing within a serv

📌 Performance Marketing Specialist (Gurugram)
🏢 WEDDING TALES MATRIMONY
📍 Gurugram