* Develop campaign ideas for Aqua Excel across social media, influence marketing, plumber communication and advertising.
* Convert marketing objectives into creative concepts, hooks, stories, scripts and visual directions.
* Continuously generate new content and campaign ideas rather than waiting for briefs.
* Understand Tamil Nadu audiences, culture, humour, trends and regional communication styles.
* Maintain a strong and recognisable Aqua Excel brand identity.
2. Campaign Development
Work closely with the founder to develop campaigns such as:
* Product-led campaigns
* Aqua Excel Brass Thread campaign
* Plumber stories and testimonials
* Trending and culturally relevant content
* Influencer campaigns
* Family/homeowner-oriented campaigns
* Dealer and plumber communication campaigns
* Paid advertising creatives
The Creative Director should also identify opportunities where different parts of the marketing system can work together.
For example:
Influencer video → Aqua Excel social content → paid ad → plumber/consumer response → testimonial → WhatsApp communication → follow-up content
Rather than treating every marketing activity independently, the Creative Director should help build interconnected campaigns.
3. Shoot Direction
The Creative Director must be comfortable being physically present during significant shoots.
Responsibilities include:
* Planning the creative approach before shoots
* Helping decide locations, people, framing and storytelling
* Directing creators/talent during shoots
* Ensuring enough usable footage is captured
* Identifying problems immediately rather than discovering them during editing
* Getting additional shots when necessary
* Protecting the overall quality of production
4. Content Quality Control
Nothing important should go live simply because it has been completed.
The Creative Director will review:
* Scripts
* Hooks
* Video edits
* Thumbnails
* Posters
* Influencer content
* A
📌 Creative Director (Coimbatore)
🏢 AQUA EXCEL
📍 Coimbatore
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