Company Description The Cocktail Story is a specialized 360° marketing agency dedicated to the alco-bev sector, creating integrated brand experiences that connect brands, the hospitality industry, and consumers. Founded in 2019, the agency operates from New Delhi, Mumbai, Bengaluru, and Hyderabad, supported by in-house production and a strong pan-India execution network. Its expertise spans creative and design, retail strategy, production, and activations and experiences, enabling end-to-end campaign delivery. The Cocktail Story partners with leading alco-bev brands across India, blending strategy, storytelling, and seamless execution. At its core, the agency focuses on building culture, actively championing bartenders as influential voices and elevating their craft through dedicated platforms.
Role Description The Business Development Manager is a full-time, on-site role based in South Delhi, responsible for driving growth for The Cocktail Story within the alco-bev and hospitality ecosystem. This role involves identifying and pursuing current business opportunities,



building and nurturing relationships with brand and agency stakeholders, and managing the end-to-end sales cycle from prospecting to closure. The Business Development Manager will collaborate closely with strategy, creative, and production teams to develop compelling proposals, pitch integrated solutions, and ensure smooth handover of projects for execution. Day-to-day activities include market research, pipeline management, revenue forecasting, and regular client meetings and presentations. The role also requires representing the agency at industry events, understanding emerging trends in alco-bev marketing, and contributing to long-term account growth and retention.
Qualifications
Strong business development and sales skills, including lead generation, pipeline management, negotiation, and deal closure.
Account management and client relationship skills, with the ability to understand brand objectives and

📌 Business Development Manager (India)
🏢 The Cocktail Story
📍 India