Why This Role Exists
Attention is the current shelf space — and we intend to own a lot of it. VAHDAM is building a portfolio of AI avatar‑led social pages: original digital personas with their own voice, look and point of view, publishing short‑form video at a pace no traditional brand handle can match.
This is not a brand-handle job. You are not scheduling posts on an existing account. You are starting from a blank page — naming the persona, defining how she or he speaks, deciding what they believe about wellness, and then building the content machine that turns that persona into millions of views and a measurable stream of traffic to our store.
If you have ever looked at a faceless page with 800K followers and thought “I could build that, and I’d build it better” — this is the role where you get the budget, the editors and the brand behind you to actually do it.
About VAHDAM® India
VAHDAM® is one of India’s biggest global consumer success stories. Founded in 2015 by Bala Sarda,



we cut out generations of middlemen to ship garden-fresh Indian tea and herbal wellness products directly to consumers around the world — within days of harvest.
₹350+ crore in revenue in FY26, growing 31% year on year and profitable for the second consecutive year.
Sold in 150+ countries — with the majority of revenue coming from the USA, Canada, UK and Europe. An Indian brand winning on the world stage.
Retail at scale — available through our own D2C channels, major marketplaces, and partners including Walmart and Costco.
A Certified B Corporation, Climate Neutral and Plastic Neutral certified — with 1% of revenue committed to educating the children of tea growers through our TEACH ME® initiative.
Loved by the world — featured and endorsed by names including Oprah Winfrey, Mariah Carey and Martha Stewart.
We are now scaling into functional herbal supplements, with a target of ₹500+ crore in FY27. Social is one of the sharpest levers we have to get there — which is exactly where you come in.
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📌 Social Media Strategist (Noida)
🏢 VAHDAM® India
📍 Noida