Title: Influencer Marketing & PR
Type: 4-5 Years of experience
Industry: D2C, wellness, nutrition, lifestyle, FMCG.

We're looking for a sharp, creative, and highly organized Influencer Marketing & PR to own and scale our influencer ecosystem. If you live and breathe Instagram and YouTube, have a keen eye for authentic creators, and can seamlessly move between campaign briefs, creative ideation, and performance metrics, we'd love to hear from you.

What You'll Do
Scout, evaluate, and onboard influencers (nano to macro) who align with our brand values, aesthetics, and audience.
Own end-to-end influencer campaigns, including briefing, negotiations, content approvals, execution, and performance tracking.
Lead and mentor a team of 1–2 junior executives, ensuring timely delivery and quality output.
Negotiate commercials, deliverables, and exclusivity terms with influencers and talent agencies to maximize ROI.
Collaborate closely with Brand, Creative, and Performance teams, while coordinating with influencers, agencies, and production partners.
Plan and execute shoots,



including founder/CEO-led content, from concept to final delivery.
Contribute to content ideation and prepare the first draft of scripts for creator campaigns, founder-led videos, and organic social content.
Review and refine scripts and content with the creative team to ensure strong storytelling and brand consistency.
Monitor and optimize campaign performance with a solid focus on maintaining and improving ROAS, CTR, engagement rates, and overall campaign efficiency.
Work closely with the performance marketing team to identify high-performing creators and scale winning campaigns.
Use basic video editing tools (CapCut, Adobe Premiere, or similar) to review cuts, suggest edits, and guide creators on content quality.
Maintain influencer databases, campaign trackers, and reporting dashboards using Google Sheets and Excel.
Develop and execute PR strategies to strengthen brand visibility and reputation.
Build

📌 Influencer Marketing (Mumbai)
🏢 Ace Blend
📍 Mumbai