18 Aug
|
ZEISS VisioGen
|
Bengaluru
18 Aug
ZEISS VisioGen
Bengaluru
Company: ZEISS VisioGen
Location: Remote – Third-Party Payroll
Experience: 6–8 Years
Reporting To: Senior Marketing Manager
About ZEISS VisioGen
ZEISS VisioGen is ZEISS Group’s AI-powered patient engagement platform built specifically for ophthalmology practices. The platform helps eye-care providers improve patient engagement, streamline communication, and create better digital experiences across the patient journey.
We are looking for a strategic and commercially oriented Product Marketing Manager who can connect business objectives, product capabilities, customer needs, sales requirements, and marketing execution.
This is not a traditional content marketing role. We are looking for someone who can understand a business problem, conceptualize the right marketing approach, develop the strategy and messaging, and work cross-functionally to take campaigns and initiatives from concept to execution to measurement.
About the Role
As the Product Marketing Manager, you will be the bridge between Product, Sales, Marketing, and Leadership.
You will understand the business and commercial priorities, translate them into actionable marketing requirements, develop compelling product and campaign narratives, and work with internal teams and external partners to execute them in the US market.
The ideal candidate is someone who can confidently answer:
What business problem are we solving? Who are we solving it for? Why should they care? What should we say? What campaign should we build? How should Sales use it? And how do we measure whether it worked?
Key Responsibilities1. Product Marketing & Positioning
Develop and continuously refine product positioning, messaging, value propositions, and key differentiators.
Translate complex AI, healthcare, SaaS, and product capabilities into explicit and compelling business value.
Develop messaging frameworks for different audiences, personas, use cases, and stages of the customer journey.
Identify and articulate customer pain points, product
📌 Product Marketing Manager – GTM (Bengaluru)
🏢 ZEISS VisioGen
📍 Bengaluru