About the Role
We are looking for a results-driven Sales Manager – LFR to lead and grow our business across major Large Format Retail (LFR) accounts such as Reliance Trends, Shoppers Stop, Broadway, and other leading LFS/LFR partners.
The role will be responsible for driving secondary sales, revenue growth, premium brand visibility, store-level execution, inventory availability, and on-ground team performance. The ideal candidate should have solid experience in SIS/LFR sales, particularly with accounts such as Shoppers Stop, Lifestyle, Reliance Trends, etc.

Key Responsibilities
1. Key Account & Sales Management
Own and drive primary and secondary sales targets across assigned LFR/LFS outlets.
Build and maintain strong relationships with Store Managers, Category Managers, Floor Managers, and other key stakeholders.
Develop and execute joint business plans with retail partners to drive revenue and improve store productivity.
Negotiate for premium display spaces, focal points, end-caps, and promotional placements.




Drive seasonal promotions and initiatives to improve footfall conversion and sales.
Ensure consistent achievement of monthly and quarterly sales targets.
2. Team Hiring & Leadership
Manage the end-to-end hiring and onboarding of in-store Sales Executives/Fashion Consultants across LFR counters.
Build, manage, and motivate a large distributed team across multiple stores.
Set daily, weekly, and monthly sales targets and track individual/team performance.
Conduct regular product training, sales pitch coaching, and customer-service training.
Monitor attendance, productivity, incentives, and performance of the on-ground team.
Take proactive measures to improve retention and minimize team attrition.
3. Merchandising & Store Visibility
Ensure adherence to planograms, VM guidelines, and brand standards across all stores.
Drive strong brand visibility and ensure products are positioned in high-impact locations.
Conduct regular store visits and audits to identify gap

📌 Sales Manager – Large Format Retail (Hyderabad)
🏢 TMRW House of Brands
📍 Hyderabad