RETENTION MARKETING

Nirmit Bharat | ONDC Subsidiary
Experience: 1–3 Years
Employment Type: Full time
Location: HAUZ KHAS

ABOUT NIRMIT BHARAT
Nirmit Bharat is a newly introduced subsidiary of the Open Network for Digital Commerce (ONDC), focused on fostering inclusive digital commerce across India.
We are building DigiHaat, a buyer app designed to make digital commerce more accessible to small businesses, artisans, farmers and consumers. Currently in beta, DigiHaat has already crossed 3 million downloads and orders in its first four months.

THE OPPORTUNITY
We’re looking for a CLM / Retention Marketing professional who is passionate about understanding customer behaviour and turning those insights into measurable retention and growth.
This is not a "send campaigns and move on" role.
You’ll own the customer lifecycle across Push, In-App, Email, SMS and WhatsApp, designing journeys that move users from activation → repeat behaviour → loyalty.
You’ll be expected to think in cohorts, segments, experiments and retention metrics,



while being hands-on with platforms such as CleverTap and MoEngage.

WHAT YOU'LL DO
Own the end-to-end lifecycle marketing strategy across Push, In-App, Email, SMS and WhatsApp.
Build and optimise user journeys across onboarding, activation, repeat, win-back and churn-risk stages.
Create segments and triggered journeys using CleverTap / MoEngage.
Track and improve cohort retention, repeat rate, reactivation, churn and LTV.
Develop a clear hypothesis for every campaign and measure its impact.
Run structured A/B tests across messaging, creative, timing, channels and offers.
Analyse cohorts, funnels and RFM segments using Excel and translate insights into campaigns.
Work with app events and attribution data to understand user behaviour and improve segmentation.
Identify retention leaks and develop initiatives to address them.
Connect lifecycle marketing initiatives with broader growth objectives.
Present campaign performance and clearly communicate

📌 Retention Marketer (India)
🏢 DigiHaat
📍 India