About The Role

This role is critical for driving category growth and sales in close partnership with Sales, Academic, Product, Marketing, and other functional teams. As a Category Manager at Masai, you will own the P&L; of your category, shape sales strategy, influence conversion funnels, and build partnerships that directly contribute to business growth.

Key Responsibilities

Category Strategy & Growth

Own and grow the category P&L;, driving both scale and profitability.
Define and execute the sales-led growth roadmap for the category, with measurable targets across revenue, enrollments, and learner outcomes.
Identify and launch recent course opportunities aligned with market demand, ensuring revenue scalability.

Go-to-Market & Sales Leadership

Partner closely with the sales team to co-design outreach strategies, conversion funnels, and objection-handling frameworks that improve enrollment outcomes.
Build, lead, and mentor a category-focused sales team, ensuring they consistently achieve and exceed performance targets.




Collaborate with Marketing and Growth teams to design sales-driven campaigns and innovative go-to-market strategies.
Own direct sales, account management, and partner acquisition, engaging with decision-makers at institutes, franchise owners, and training organizations.
Demonstrate a proven ability to consistently achieve and exceed sales and revenue targets.

Stakeholder & Partner Collaboration

Work closely with Academic, Product, Career Services, Marketing, and Sales teams to ensure category success.
Build and maintain strong relationships with institutional and strategic partners.
Drive cross-functional alignment to ensure smooth execution of category initiatives.

Learner Experience & Revenue Optimization

Ensure category sales efforts are designed to maximize enrollments while staying aligned with Masai’s learner-first mission.
Identify monetization opportunities within the category and execute initiatives to improve revenue per learner.
Track

📌 Category Manager (Bengaluru)
🏢 Masai
📍 Bengaluru