About The Role:We are looking for a highly driven Category Manager to own and scale Be Bodywise’s Personal Care category end-to-end.This includes:Category & Business Ownership- Own category revenue, profitability, and growth targets- Identify growth opportunities through consumer insights, market trends, and competitive analysis- Drive data-backed decision making across the categoryProduct Strategy & Innovation- Identify whitespace opportunities and consumer needs- Work closely with product development teams to build and launch recent products- Shape product positioning, pricing, and assortment strategy- Manage the product lifecycle from concept to scaleGTM Strategy- Develop category narratives and consumer-facing messaging- Build go-to-market plans for new launches- Define target audiences, personas, and communication strategies- Plan and execute awareness campaigns, launches, and seasonal activationsGrowth Marketing- Partner with design teams for performance marketing creatives, and influencer teams to drive category growth- Work on influencer collaborations and content strategies- Continuously test, learn,



and optimize messaging and acquisition strategiesWhat We're Looking For- 1–4 years of experience in category management, business roles, growth, marketing, consulting, or e-commerce- Strong analytical skills and comfort working with data- Proven ability to solve business problems and drive growth- Strong understanding of consumer behavior and marketing fundamentals- Ability to think strategically and execute quickly- Excellent cross-functional stakeholder management skills- Comfortable working in a fast-paced, ambiguous startup environmentBonus Points If You- Have experience in D2 C, consumer brands, beauty, wellness, personal care, or health categories- Are naturally curious about consumer products, marketing, and brand building- Enjoy understanding why consumers buy products and how categories are builtWhy This Role Is DifferentThis is not a traditional category management role focused primarily on operations or assortment management.You'll be responsible for building categories, launching products, shaping consumer narratives, and driving growth. Think of it as being a mini-founder for your category.

📌 Category Growth Marketing Manager (Thane)
🏢 Bolas Agro Private
📍 Thane