Brand Copywriter – PerchAbout the Role
Perch is looking for a Brand Copywriter who will own and centralize the written communication of the brand across all platforms and touchpoints.
This role goes beyond writing social media captions. The copywriter will be responsible for ensuring that wherever Perch speaks, the language sounds consistent, clear, engaging and unmistakably Perch.
From product infographics on Amazon and quick-commerce platforms to packaging, trade fair banners, catalogues, advertisements, website content and social media, the Brand Copywriter will write, review and approve all consumer-facing and trade-facing copy.
The person will work closely with the design, marketing, e-commerce and product teams and act as the final checkpoint for the written communication of the brand.
Key ResponsibilitiesBrand Voice & Communication
Develop and maintain a consistent Perch tone of voice across all communication.
Create guidelines for how the brand communicates across different platforms while maintaining one unified personality.
Ensure that all written communication reflects Perch's positioning,



product strengths and brand personality.
Act as the central approval point for brand copy before communication goes live.
Product & E-commerce Copy
Write and review copy for:
Amazon, Flipkart, Myntra and quick-commerce product listings
Product infographics and image creatives
A+ Content / Enhanced Brand Content
Product feature communication
Product titles, descriptions and bullet points
Website product pages
Product launch communication
Comparison charts and feature explanations
Translate technical product features into straightforward, persuasive and consumer-friendly benefits.
Design & Marketing Communication
Work closely with designers to create copy for:
Digital advertisements
Performance marketing creatives
Website banners
Posters
Brochures
Catalogues
Point-of-sale communication
Retail displays
Promotional stickers and offers
Packaging communication
Product inserts and inst

📌 Copywriter (India)
🏢 GO24 | Pexpo
📍 India