Job Description Summary
Drive profitable growth of the Grid Automation business by developing strategic customer relationships, identifying new business opportunities, managing the complete sales cycle, and delivering order intake targets across utilities for power generation, transmission & distribution, renewable & transmission developers, industrial and EPC customers.
Job Description
Roles and Responsibilities
Sales & Customer Management
Develop and execute regional sales strategies to achieve annual order intake and revenue targets.
Identify and acquire new customers while strengthening relationships with existing accounts.
Develop business opportunities with central/state utilities, private utilities, EPC contractors, renewable developers, railways, metros, and industries.
Own the complete sales lifecycle from prospect identification to order booking.
Engage with decision makers, engineering teams, procurement, and consultants.
Negotiate commercial and contractual terms while maintaining profitability.
Product & Solution Selling




Promote & Sales of Grid Automation products & solutions including:
EM & Numerical Relays
Protection & Control Systems
Substation Automation Systems (SAS)
SCADA/EMS integration
RTUs and Communication Systems
Condition Monitoring Solutions
Asset Performance Management
Cybersecurity Solutions
Tender & Proposal Management
Review customer requirements and define winning strategies.
Coordinate with tendering, engineering, legal, finance, and project teams.
Lead bid strategy, pricing discussions, and risk reviews.
Ensure timely submission of techno-commercial proposals.
Market Intelligence
Monitor market trends, competitor activities, government policies and investment plans.
Required Qualifications and Experience
Bachelor’s degree in Engineering.
10–12 years of experience in sales/business development within Power Sector for substation automation Product & Solutions
Proven experience selling to utilities, EPC contractors, renewable & trans

📌 Lead Sales Specialist (Noida)
🏢 GE Vernova
📍 Noida