Farnell
Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.
Job Description
As a Paid Search Expert, you will manage and optimize paid search campaigns (PPC) across platforms like Google Ads, Bing Ads, and other relevant channels to achieve business goals. You will work closely with marketing, product and ecommerce team, ensuring that our paid search strategies align with overall business objectives and generate consistent, measurable growth. This role requires deep knowledge of paid search strategy, budget and bid management, and campaign analysis, with a particular focus on ecommerce (or other relevant industries).

Responsibilities:
Develop and execute comprehensive paid search strategies to meet business goals, including customer acquisition, conversion optimization, and brand awareness.
Solid analytical skills and an ability to analyze data to generate insights
Ensure non-brand campaigns deliver target ROAS to achieve desired results.
Fulfil relevant daily, weekly,



monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets
Define campaign budgets, algin campaign goals and ensure search campaigns meet best practice principles.
Continuously test ad copy, landing pages, and bidding strategies to optimize campaign performance.
Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, AI Max, Pmax and other areas of paid search to deliver performance goals.
Stay up to date with the latest trends in paid search, digital marketing, and ecommerce to bring fresh ideas to the table.
Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimization.
Analyze campaign performance, generate regular reports (daily and weekly), and provide actionable insights to improve future campaigns. You will be required to have s

📌 Paid Search Account Manager (Bengaluru)
🏢 avnet
📍 Bengaluru