About The Cow Game The Cow Game is a fun, fast-paced online card game inspired by the classic 6 nimmt! game.

We're currently in the early stages of growing the game. We already have players who come back and play regularly, and we're now looking for someone to help us take The Cow Game to the next level.

This is an opportunity to join early and have a real impact on the growth of a game from the ground up.

The RoleWe're looking for a creative, social-media-savvy Social Media & Growth Intern to help us build an audience and bring more players to The Cow Game.

This isn't a traditional marketing internship where you'll spend your time creating presentations or writing reports.

You'll be responsible for experimenting with content, growing our social presence and ultimately getting more people to play the game.

You'll have a lot of freedom to try things, see what works and develop your own ideas.

What you'll doContent

- Create 4–7+ pieces of short-form content per week for TikTok, Instagram Reels and YouTube Shorts.
- Research viral trends, memes, gaming content and emerging formats.
- Turn trends into content that promotes The Cow Game naturally.
- Create gameplay videos, memes, challenges, reactions, POVs and other entertaining formats.
- Experiment with AI tools to speed up content creation.
- Write captions, hooks and CTAs.
- Schedule and publish content.

Growth

- Experiment with different ways to attract new players.
- Identify potential communities and audiences for The Cow Game.
- Research gaming communities, creators and influencers.
- Explore opportunities on TikTok, Instagram, YouTube, Reddit, Discord and other platforms.




- Test different messages and content styles to understand what gets people to actually play.
- Come up with creative growth experiments rather than relying solely on traditional advertising.

Analytics

- Track views, engagement, followers and website/game traffic.
- Understand which content generates actual players rather than just views.
- Test different hooks, formats and CTAs.
- Review results weekly and adjust the content strategy.
- Help us understand what makes someone discover → try → return to The Cow Game.

Who we're looking forWe're looking for someone who:
- Lives on TikTok/Instagram/YouTube Shorts.
- Understands memes, trends and internet culture.
- Naturally thinks of content ideas.
- Enjoys gaming and online communities.
- Can create and edit short-form videos.
- Is comfortable with tools such as CapCut, Canva and AI content tools.
- Is curious about why some content goes viral.
- Is willing to experiment and fail quickly.
- Can work independently without needing every task specified.
- Is excited by the idea of helping grow something from an early stage.

You don't need previous professional marketing experience. If you've grown your own TikTok, Instagram, YouTube or gaming account,



that's arguably more valuable to us than a marketing degree.

Bonus points

- Previous experience growing a social-media account.
- Gaming content experience.
- Video editing.
- UGC/content creation.
- Influencer outreach.
- Community management.
- Reddit/Discord experience.
- AI video/content generation.
- Basic understanding of analytics.
- Experience with paid social advertising.

What success looks likeWe're not going to judge you purely on how many posts you make.

The goal is

Content → Attention → Players → Repeat Players In your first 2 months, we'd like you to:

- Establish a consistent content pipeline.
- Publish 4–7+ pieces of content per week.
- Build The Cow Game's social presence from the ground up.
- Discover several content formats that consistently perform.
- Generate measurable traffic and new players.
- Experiment with different acquisition channels.
- Build relationships with relevant creators/communities.
- Develop a repeatable process for growing the game's audience.

Why join us?The Cow Game is still early. That means you won't be joining a company where the social strategy has already been decided and you're simply expected to execute it.

You'll help figure out what the strategy should be.

You'll have the opportunity to:

- Take ownership of a real product's social growth.
- See the direct impact of your ideas on player numbers.
- Experiment with AI and current content formats.
- Build a portfolio of real growth work.
- Work closely with the founder.
- Potentially grow with the game as it scales.

📌 Social Media & Growth Intern (India)
🏢 The Cow Game
📍 India