Company: Nitty Gritty Labz

Location: Thane, Maharashtra

Work Mode: Full-Time | Work From Office

Experience: 2–3 Years

Employment Type: Full-Time

About Nitty Gritty Labz

Nitty Gritty Labz is a creative and digital marketing agency specializing in social media management, digital marketing, video production, content creation, and performance marketing.

We are looking for a Social Media & Digital Marketing Manager who can independently manage the complete digital marketing function for multiple clients.

This is not a role limited to content posting. The ideal candidate should be capable of handling the complete workflow — from strategy and content planning to creation, client coordination, publishing, paid advertising, analytics and reporting.

We are looking for someone who can take ownership of client accounts and execute campaigns with minimal supervision.

Role Overview

As a Social Media & Digital Marketing Manager, you will be responsible for managing the digital presence and marketing activities of multiple clients.

You will act as the primary point of contact for day-to-day digital marketing requirements and will coordinate with clients, designers, video editors and other internal team members to ensure timely execution.

Your Core Workflow

Client Requirement → Strategy → Content Calendar → Content Creation → Creative Coordination → Client Approval → Publishing → Meta/Google Ads → Analytics → Reporting → Optimization

Key Responsibilities

1. Social Media Strategy & Content Planning

- Develop monthly social media strategies for multiple clients.
- Create detailed monthly content calendars.
- Understand each client's business, target audience, competitors and marketing objectives.
- Develop content pillars, themes, campaigns and promotional ideas.
- Plan content for Instagram, Facebook, LinkedIn and other relevant platforms.
- Research relevant trends, festivals, industry topics and content opportunities.
- Suggest new ideas to improve reach, engagement, brand awareness and lead generation.

2. Content Creation & Copywriting Create and coordinate content for:

- Instagram Posts
- Carousels
- Reels
- Stories
- Promotional Campaigns
- Educational Content
- Brand Communication
- Product/Service Promotions
- Festival & Trending Content
- Articles/Blogs

Responsibilities include:
- Writing captions and social media copy.
- Creating hooks and CTAs.
- Researching topics and developing content.
- Creating article/blog content wherever required.
- Developing creative concepts for posts and reels.
- Preparing creative briefs and references for designers and video editors.
- Ensuring content is aligned with the client's brand voice and objectives.

3. Content Publishing & Account Management

- Schedule and publish approved content on client social media accounts.
- Ensure captions, hashtags, tags, locations, thumbnails, links and CTAs are correct.
- Maintain publishing schedules and ensure deadlines are met.
- Monitor comments, messages and overall page activity.
- Maintain organized records of content calendars, approvals and published content.
- Ensure all approved content is published according to the monthly plan.

4.



Client Coordination & Approvals

- Communicate directly with clients regarding content and campaigns.
- Share monthly content calendars and creative concepts with clients.
- Take client feedback and approvals.
- Follow up with clients for pending information, content and approvals.
- Coordinate revisions between clients and the internal creative team.
- Provide regular updates to clients on ongoing activities.
- Understand client requirements and convert them into actionable marketing tasks.
- Maintain skilled and timely communication with clients.

5. Meta Ads Management Independently plan, set up, manage and optimize Meta Ads campaigns.

Responsibilities include

- Campaign strategy and planning.
- Audience research and targeting.
- Campaign setup in Meta Ads Manager.
- Lead Generation campaigns.
- Traffic campaigns.
- Engagement campaigns.
- Awareness campaigns.
- Sales/Conversion campaigns.
- Remarketing campaigns.
- Ad copy, headlines and CTA creation.
- Creative testing.
- Budget management.
- Audience and campaign optimization.
- Monitoring campaign performance.
- Identifying opportunities to improve CPL, CTR, CPC, CPM and conversions.

6. Google Ads Management Plan and manage Google Ads campaigns wherever required.

Experience with

- Search Ads
- Display Ads
- Remarketing
- Lead Generation
- Conversion campaigns
- Keyword research
- Ad copywriting
- Campaign optimization
- Budget management
- Conversion tracking

will be preferred. 7. Analytics & Reporting

- Monitor social media performance.
- Track campaign performance and advertising results.
- Prepare Periodic & monthly social media reports.
- Prepare Meta and Google Ads performance reports.
- Analyse:
- Reach
- Impressions
- Engagement
- Followers
- Leads
- CPL
- CTR
- CPC
- CPM
- Conversions
- ROAS
- Identify what is working and what needs improvement.
- Use performance data to improve the following month's content and advertising strategy.
- Present key insights and recommendations to clients.

Required Skills & Experience

Mandatory

- 2–3 years of professional experience in social media management and digital marketing.
- Hands-on experience managing social media accounts for brands/clients.
- Practical experience with Meta Ads Manager.
- Practical understanding of Google Ads.
- Strong content writing and copywriting skills.
- Ability to independently create monthly content calendars.
- Understanding of Instagram and Facebook algorithms and content formats.
- Understanding of digital marketing funnels and lead generation.
- Good client communication and coordination skills.
- Ability to manage multiple clients simultaneously.
- Strong organizational and time-management skills.
- Ability to work independently and take ownership of projects.

Good to Have

- Canva knowledge.




- Meta Business Suite experience.
- Google Analytics / GA4.
- Google Tag Manager.
- Looker Studio.
- Basic understanding of SEO.
- Basic graphic design knowledge.
- Basic video editing/reel creation knowledge.

Candidate Profile We Are Looking For

We are looking for someone who is:

Strategic

Can think beyond simply creating and posting content.

Creative

Can consistently come up with fresh content ideas, campaigns and creative concepts.

Performance-Oriented

Understands that digital marketing should generate measurable business results.

Independent

Can manage client accounts without requiring constant instructions or supervision.

Accountable

Takes complete ownership of deadlines, campaigns and client deliverables.

Client-Friendly

Can confidently communicate with clients and professionally handle feedback and revisions.

Proactive

Doesn't wait for instructions and actively identifies opportunities for clients.

Analytical

Can understand campaign data and make decisions based on performance.

Problem-Solving

Can independently identify and resolve common content, campaign and client-related issues.

Key Performance Indicators (KPIs)

Your performance will be evaluated based on:

- Timely preparation of monthly content calendars.
- Quality and creativity of content.
- Timely completion of client deliverables.
- Client approval turnaround.
- Consistency of content publishing.
- Social media growth and engagement.
- Lead generation performance.
- Meta & Google Ads performance.
- Campaign optimization and ROI.
- Quality and accuracy of reports.
- Client satisfaction and retention.
- Ability to independently manage multiple client accounts.
- Meeting monthly targets and deadlines.

What You Will Own The selected candidate will be expected to take ownership of the complete digital marketing workflow for assigned clients.

You will be responsible for:

Understanding the Client → Developing Strategy → Creating Content Calendar → Creating Content → Coordinating Creative Team → Taking Client Approval → Publishing Content → Running Ads → Monitoring Performance → Preparing Reports → Optimizing Strategy The goal is to have someone who can independently manage the digital marketing requirements of clients and reduce the agency's dependency on constant management supervision.

Qualification

- Bachelor's degree in Marketing, Mass Media, Advertising, Communications, Business or a related field preferred.
- Relevant practical experience and demonstrated results will be given more importance than academic qualifications.

Salary

₹25,000 – ₹40,000 per month

Salary will depend on the candidate's skills, experience and ability to independently manage client accounts.

Work Details

Position: Social Media & Digital Marketing Manager

Experience: 2–3 Years

Employment: Full-Time

Work Mode: Work From Office

Location: Thane, Maharashtra

Working Environment: Agency / Multiple Client Accounts

Important Experience Requirement

⚠️ Please Read Before Applying

This position is strictly for candidates with 2–3 years of relevant professional experience.

📌 Social Media & Digital Marketing Manager (Thane)
🏢 Nitty Gritty Labz
📍 Thane