Designation Senior SEO Executive Experience 3–5 Years Location Pune –

- In office Department Search Engine Optimization / Organic Growth Industry Digital Marketing / MarTech Agency

About Amura

Amura Marketing Technologies is a digital marketing and MarTech company providing integrated marketing, technology, and growth solutions to leading brands across industries.

Built around the philosophy of “Marketing Engineered,”

- Amura combines strategy, creativity, technology, data, performance marketing, SEO, content, CRM, and AI-led solutions to drive measurable business growth.

We are looking for a Senior SEO Executive with strong hands-on expertise across technical SEO, on-page SEO, content optimization, off-page SEO, local SEO, analytics, and emerging search practices. The ideal candidate should be capable of independently managing SEO activities for multiple client accounts, identifying organic growth opportunities, coordinating with cross-functional teams, and translating SEO performance into actionable business recommendations.

Role Overview The Senior SEO Executive will be responsible for planning, executing, monitoring, and optimizing SEO strategies across multiple client websites. The role requires a strong understanding of Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, Local SEO, Analytics, Structured Data, AEO, GEO, and AI-driven search experiences.

The candidate should be able to independently analyze websites, identify SEO opportunities and issues, prepare actionable recommendations, coordinate implementation with internal teams, monitor performance, and support clients in achieving their organic growth objectives.

Key Responsibilities

- SEO Strategy &
- Account Management
- Manage end-to-end SEO activities for multiple client accounts across different industries
- Understand each client's business model, products, services, target audience, competitors, geographic markets, and business objectives
- Develop monthly and quarterly SEO action plans aligned with client objectives
- Prepare SEO roadmaps covering technical SEO, content, on-page optimization, authority building, local SEO, and organic growth opportunities
- Identify short-term and long-term opportunities to improve organic search performance
- Prioritize SEO recommendations based on business impact, search opportunity, competition, and implementation effort
- Ensure timely delivery of planned SEO activities across assigned accounts
- Monitor account-level SEO KPIs and recommend corrective actions where required
- Maintain clear documentation, trackers, action plans, and implementation status for assigned accounts
- Keyword Research &
- Search Intent Analysis
- Conduct comprehensive keyword research for client products, services, categories, locations, and target audiences
- Identify primary, secondary, semantic, related, long-tail, informational, commercial, transactional, navigational, and local-intent keywords
- Conduct competitor keyword gap analysis to identify untapped opportunities
- Identify People Also Ask queries, featured snippet opportunities, related searches, and emerging search trends
- Map keywords to appropriate website pages based on search intent
- Develop keyword clusters for service pages, product pages, category pages, landing pages, location pages, and blogs
- Identify keyword cannibalization and recommend appropriate corrective actions
- Identify non-ranking, low-ranking, and high-impression keyword opportunities
- Continuously expand keyword portfolios based on client priorities, market trends, and search behavior
- Technical SEO
- Conduct detailed technical SEO audits using relevant SEO and analytics tools
- Analyze website crawlability, indexability, rendering, and overall search engine accessibility
- Identify and provide recommendations for issues related to: robots.txt and XML sitemaps, canonical tags, noindex and nofollow directives, redirects and redirect chains, 3XX/4XX/5XX status codes, broken internal and external links, duplicate content and metadata, crawl depth, site architecture, internal linking, pagination, faceted navigation, URL structure, HTTPS issues, mobile usability, Core Web Vitals, page speed, JavaScript rendering, structured data, schema markup, hreflang, and international SEO
- Coordinate with development teams for the implementation of technical SEO recommendations
- Validate implementations after development changes are deployed
- Monitor website health and proactively identify technical issues
- Support SEO requirements for website redesigns, migrations, new website launches, and staging-to-live deployments
- Prepare and execute SEO migration checklists covering URL mapping, redirects, metadata, canonicals, schema, sitemaps, internal links, and post-launch validation
- On-Page SEO
- Conduct detailed page-level SEO audits
- Optimize and provide recommendations for: meta titles, meta descriptions, H1/H2/H3 structures, URL structures, image alt attributes, page content, keyword placement, internal linking, anchor text, content hierarchy, FAQs, and calls-to-action
- Improve page relevance based on target keywords and search intent
- Identify thin, outdated, duplicate, or underperforming content
- Recommend improvements for commercial, service, product, category, and informational pages
- Optimize high-impression and low-CTR pages using Google Search Console insights
- Identify opportunities to improve pages ranking within positions where further optimization can generate meaningful traffic gains
- Conduct SEO reviews of newly developed pages before publication
- Content SEO &
- Content Strategy
- Develop SEO-driven content recommendations based on keyword research, competitor analysis, content gaps, and search intent
- Prepare detailed SEO content briefs for writers, including: primary keywords, supporting keywords, semantic and related keywords, search intent, recommended headings, FAQs, internal linking opportunities, competitor references, and recommended content depth
- Review content from an SEO perspective before publication




- Recommend new blogs, landing pages, service pages, product pages, comparison pages, location pages, FAQs, pillar pages, and content clusters
- Identify opportunities to refresh, consolidate, expand, or repurpose existing content
- Develop topic clusters and pillar-page strategies to strengthen topical authority
- Monitor content performance using rankings, impressions, clicks, CTR, engagement, traffic, and conversions
- Recommend ongoing content optimization based on performance data
- AEO, GEO &
- AI Search Optimization
- Stay updated on changes in traditional search engines, answer engines, and AI-driven search experiences
- Apply Answer Engine Optimization and Generative Engine Optimization principles where relevant
- Optimize content structures to improve visibility across: featured snippets, People Also Ask results, conversational search queries, voice search, AI-generated search experiences, and answer engines
- Recommend content structures such as concise definitions, FAQs, comparisons, tables, expert-led information, entity details, statistics, and clearly structured answers
- Improve content readability and machine understanding through structured content and appropriate schema implementation
- Monitor changes in search behavior and recommend updates to SEO strategies accordingly
- Schema &
- Structured Data
- Identify structured data opportunities across different website and page types
- Recommend and validate relevant schema markup, including: Organization, LocalBusiness, Product, Service, Article, BlogPosting, BreadcrumbList, FAQPage, VideoObject, Event, JobPosting, WebSite, WebPage, and review/rating-related markup where eligible
- Validate structured data implementation using appropriate testing tools
- Coordinate with development teams for static and dynamic schema implementation
- Monitor structured data errors and warnings and recommend corrective actions
- Off-Page SEO &
- Authority Building
- Plan and monitor ethical off-page SEO and authority-building activities
- Conduct backlink audits and competitor backlink analysis
- Identify backlink gaps and relevant authority-building opportunities
- Evaluate backlink quality, relevance, authority, and potential risk
- Coordinate outreach and link-acquisition activities with relevant internal or external teams
- Identify opportunities through: relevant industry publications, business directories, industry listings, digital PR, guest contributions, resource pages, brand mentions, and relevant partnerships
- Monitor new and lost backlinks
- Identify suspicious or potentially harmful backlinks and recommend appropriate action where required
- Ensure all off-page activities follow search engine guidelines and ethical SEO practices
- Local SEO &
- Google Business Profile
- Manage Local SEO activities for clients with location-specific business objectives
- Optimize Google Business Profiles where applicable
- Conduct local and geo-specific keyword research
- Optimize: business categories, services, products, business descriptions, posts, images, FAQs, NAP consistency, and location pages
- Monitor local rankings and Google Business Profile performance
- Conduct local competitor analysis
- Identify opportunities to improve visibility across location-based searches
- Develop recommendations for location-specific pages and local content
- SEO Analytics &
- Performance Monitoring
- Monitor SEO performance using analytics, search, and SEO tools
- Track key metrics including: organic traffic, non-brand organic traffic, organic users and sessions, keyword rankings, search visibility, impressions, clicks, CTR, average position, indexed pages, landing-page performance, engagement metrics, organic leads, conversions, and revenue or other business outcomes where available
- Analyze page-level and query-level performance
- Identify reasons for ranking, traffic, impression, or CTR fluctuations
- Monitor the impact of major search engine algorithm updates on assigned accounts
- Conduct month-on-month, quarter-on-quarter, and year-on-year performance analysis
- Translate SEO data into actionable insights and recommendations
- Identify growth opportunities instead of limiting reporting to historical performance
- Conversion &
- Landing Page Optimization
- Analyze high-traffic organic landing pages for conversion improvement opportunities
- Recommend SEO-led improvements to: calls-to-action, content hierarchy, forms, internal navigation, trust elements, page structure, and conversion paths
- Collaborate with UI/UX, content, development, and performance marketing teams where required
- Ensure SEO recommendations balance search visibility, user experience, and business conversion objectives
- Competitor &
- SERP Analysis
- Conduct detailed organic competitor analysis for assigned accounts
- Analyze competitors across: keyword visibility, keyword gaps, content gaps, ranking pages, backlink profiles, content formats, website architecture, structured data, SERP features, and local search presence
- Regularly monitor changes in competitor organic strategies
- Translate competitor insights into actionable recommendations for clients
- Reporting &
- Client Communication
- Prepare weekly, monthly, quarterly, and campaign-specific SEO reports
- Ensure reports focus on insights and actionable recommendations rather than presenting data alone
- Clearly communicate: what changed, why it changed, what impact it had, and what needs to be done next
- Participate in client review meetings and SEO discussions
- Present SEO performance, insights, and recommendations confidently to clients and internal stakeholders




- Explain technical SEO concepts in clear and simple business language
- Coordinate with Account Management teams for client communication and deliverables
- Respond to SEO-related client queries within agreed timelines
- Maintain accurate SEO dashboards, trackers, audits, keyword reports, and action plans
- Cross-Functional Collaboration

As part of a full-service digital marketing agency, the Senior SEO Executive will collaborate closely with: SEO team members, content writers, copywriters, developers, UI/UX designers, performance marketing teams, social media teams, creative teams, analytics teams, CRM and technology teams, account managers, and strategy teams.
- Clearly communicate SEO requirements, provide implementation guidance, follow up on recommendations, and validate completed work
- Team Support &
- Quality Control
- Support and guide junior SEO team members when required
- Review keyword research, metadata, audits, reports, and recommendations prepared by junior team members
- Ensure accuracy and quality across assigned SEO deliverables
- Share industry updates, SEO best practices, and learnings with the team
- Support onboarding and knowledge sharing for junior resources
- Assist the SEO Manager or team lead with account-level planning, research, and process improvements
- Take ownership of assigned deliverables while escalating major strategic or technical concerns appropriately

Required Skills &

- Expertise

SEO Expertise The Candidate Should Have

- Strong understanding of search engine algorithms, ranking factors, and search engine guidelines
- Strong hands-on knowledge of Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, and Local SEO
- Understanding of website crawling, rendering, indexing, and search engine architecture
- Working knowledge of HTML and CSS from an SEO perspective
- Basic understanding of JavaScript and its potential impact on SEO
- Knowledge of structured data and Schema.org
- Understanding of Core Web Vitals and website performance
- Understanding of AEO, GEO, AI search optimization, and evolving search experiences
- Knowledge of website migrations, redesign projects, and SEO QA processes
- Familiarity with international SEO and hreflang implementation will be an advantage

Tools &

- Platforms

Hands-on experience with most of the following is preferred: Google Search Console, Google Analytics 4, Google Tag Manager, Google Keyword Planner, Google Business Profile, SEMrush, Ahrefs, Screaming Frog, Google PageSpeed Insights, Lighthouse, Looker Studio, Microsoft Excel, Google Sheets, schema validation tools, rank-tracking tools, and WordPress or other CMS platforms. Experience with additional SEO, analytics, crawling, content optimization, or reporting tools will be an advantage.

Analytical Skills

- Strong analytical and problem-solving ability
- Ability to interpret SEO, website, and analytics data
- Ability to identify the root causes of ranking, traffic, crawling, indexing, and visibility issues
- Strong understanding of SEO KPIs and their relationship with business objectives
- Ability to convert data into actionable recommendations
- Ability to prioritize activities based on potential SEO and business impact

Agency &

- Client Management Skills

- Experience managing multiple SEO accounts simultaneously
- Ability to work across different industries, business models, and target markets
- Strong project management and prioritization skills
- Ability to work effectively in a fast-paced, deadline-driven agency environment
- Strong documentation and process management skills
- Ability to coordinate with multiple internal teams
- Ability to communicate recommendations clearly to clients and stakeholders
- Ability to manage multiple deliverables without compromising quality

Communication Skills

- Strong written and verbal communication skills
- Good command of the English language
- Ability to explain SEO concepts in simple and understandable terms
- Confidence in participating in client calls and review meetings
- Strong reporting and presentation skills

Preferred Experience Experience in one or more of the following areas will be an added advantage: B2B SEO, B2C SEO, e-commerce SEO, SaaS SEO, real estate SEO, education SEO, healthcare SEO, manufacturing and industrial SEO, enterprise SEO, local SEO, international SEO, multi-location SEO, Amazon SEO, YouTube SEO, website migrations, and large or complex websites.

Key Performance Indicators

Performance may be evaluated based on: organic traffic growth, non-brand organic traffic growth, improvement in priority keyword rankings, search visibility improvement, organic clicks and impressions, CTR improvement, growth in ranking and organic landing pages, technical SEO health, content performance, organic lead and conversion growth, local search visibility where applicable, accuracy and quality of SEO audits, timely completion of planned SEO activities, implementation and follow-up of SEO recommendations, quality of reporting and insights, client satisfaction, and adherence to internal processes and timelines.

Education A bachelor's degree in Marketing, Business, Communications, Computer Science, Information Technology, or a related discipline is preferred. Relevant SEO, analytics, or digital marketing certifications will be an added advantage; however, strong practical SEO experience will be given greater importance.

What We Expect From a Senior SEO Executive The role goes beyond completing predefined SEO tasks.

A Senior SEO Executive at Amura should be able to: understand the business, analyze the website and search landscape, identify issues and opportunities, recommend an SEO action plan, coordinate implementation, monitor performance, derive insights, and recommend the next course of action.

The candidate should be capable of independently managing day-to-day SEO activities for assigned accounts while collaborating with the SEO Manager, Account Management team, and other digital marketing functions to drive measurable organic growth.

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📌 Senior SEO Executive (Pune)
🏢 Amura Marketing Technologies
📍 Pune