Company Description HiveRift Softwares is a growing technology and digital marketing company focused on performance-driven solutions for clients in diverse industries. The organization emphasizes measurable results, data-informed decision-making, and scalable lead-generation strategies. Team members collaborate closely to design, implement, and optimize campaigns that support client growth and market visibility.

HiveRift Softwares values continuous learning, professional development, and the adoption of new tools and best practices in the digital space.

Role Description

We are looking for an experienced Senior PPC Specialist who has a proven track record of generating high-quality leads for the USA market through Google Ads and Microsoft (Bing) Ads.

This is not a general digital marketing role. We are specifically looking for someone who has successfully managed PPC campaigns for service-based businesses targeting US consumers.

Candidates with hands-on experience in any of the following industries will be given strong preference:

Printer Support Services

Bookkeeping & Accounting Services

Antivirus / Technical Support Services

Remote IT Support Services

If you have consistently generated qualified leads while maintaining profitable CPL and ROI, we’d like to hear from you.

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Key Responsibilities

Plan, build, manage, and optimize Google Search, Display, Performance Max, and Microsoft Bing Ads campaigns.

Generate high-quality inbound leads from the USA.

Create and optimize keyword strategies for competitive industries.

Manage large PPC budgets while maximizing ROI.

Perform keyword research, audience research, and competitor analysis.

Develop effective ad copies with solid CTR and conversion rates.

Optimize Quality Score, CPC, CPA, ROAS, and overall campaign performance.

Set up and manage conversion tracking using Google Tag Manager, GA4, and Microsoft UET.

Build remarketing campaigns and audience segmentation.

Conduct A/B testing for ads,



landing pages, bidding strategies, and extensions.

Monitor search terms and implement negative keyword strategies.

Analyze campaign performance and provide weekly/monthly reports.

Collaborate with designers, developers, and sales teams to improve conversion rates.

Stay updated with Google Ads and Microsoft Ads policy changes.

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Mandatory Requirements

Minimum 4 years of hands-on PPC experience.

Expert in Google Ads.

Expert in Microsoft (Bing) Ads.

Strong understanding of Search campaigns.

Experience managing campaigns with significant monthly ad spend.

Experience targeting customers in the United States from India.

Strong knowledge of conversion tracking and attribution.

Experience using

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Microsoft UET

Google Keyword Planner

Looker Studio

Microsoft Ads Editor

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Highly Preferred Experience

Candidates should have successfully generated leads in one or more of the following industries:

Printer Services

Printer Support

Bookkeeping Services

Accounting Services

Antivirus Software

Technical Support

Managed IT Services

Remote Computer Support

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Required Skills

Google Ads

Microsoft Bing Ads

Google Analytics 4

Google Tag Manager

Conversion Tracking

Keyword Research

Landing Page Optimization

A/B Testing

Search Campaign Optimization

Performance Reporting

Budget Management

Lead Generation

CRO (Conversion Rate Optimization)

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Qualifications

Bachelor’s degree in Marketing, Business, Computer Science, or a related field.

Google Ads Certification (Preferred).

Microsoft Advertising Certification (Preferred).

Excellent analytical and problem-solving skills.

Strong communication and reporting abilities.

Ability to work independently and meet lead-generation targets.

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Key Performance Indicators (KPIs)

Cost Per Lead (CPL)

Qualified Leads Generated

Conversion Rate

Click-Through Rate (CTR)

Return on Ad Spend (ROAS)

Cost Per Acquisition (CPA)

Lead Quality

- Campaign ROI

📌 Senior PPC Specialist ( Google Ads & Microsoft/Bing Add ) Usa Lead Genrstion (Delhi)
🏢 HiveRift Softwares
📍 Delhi