Job Requirements

Role/ Job Title: Senior Digital Marketing Manager

Function/ Department: Marketing

Job Purpose

The Digital Marketing Manager is responsible for driving the marketing strategy and execution for specific products or product lines. They collaborate with cross-functional teams to develop and implement marketing campaigns that drive product awareness, adoption, and revenue growth.

The Digital Marketing Manager plays a key role in driving marketing campaigns for our products, ensuring alignment between business goals and marketing execution. They manage end-to-end campaign delivery, work closely with – business & product teams, channel / MarTech teams, in-house creative team, and agencies.

Roles & Responsibilities:

- Campaign Management: Translate business requirements into transparent marketing briefs and oversee campaign execution across digital and retention channels.
- Performance Marketing Enablement: Partner with internal teams to execute campaigns across Google, Meta, and 3rd party platforms with a focus on measurable outcomes.
- AI-Driven Marketing: Leverage AI tools for personalization, asset optimization,



and scaling output efficiently.
- Retention Marketing Ownership: Drive customer engagement through SMS, WhatsApp, push notifications, RCS, and email—ensuring relevance, compliance, and impact.
- Cross-Functional Collaboration: Work closely with product, business, analytics, creative teams, and vendors to deliver seamless campaigns.
- Quality & Governance: Ensure campaigns adhere to brand guidelines, regulatory requirements, and internal quality standards.
- Innovation & Best Practices: Stay updated on digital-first marketing trends, AI tools, and performance optimization strategies to continuously improve campaign outcomes.
- Scaling Video Output: Enable seamless video production—working with in-house animators and external vendors—to deliver high-quality short-form, performance-led, and brand videos at speed.

Education Qualification Graduation: Degree in Marketing, Business Administration, or related field Post-graduation: MBA

Experience: 5 to 8 years of relevant experience.

📌 Senior Digital Marketing Manager (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai