Marketingodus is looking for a proactive and experienced SEO Manager to lead the planning, execution, monitoring, and optimization of SEO strategies for the company and its clients.

The SEO Manager will be responsible for improving organic visibility, search rankings, qualified website traffic, leads, and overall search performance. The role requires solid knowledge of Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Keyword Research, Content SEO, Link Building, Analytics, AEO, and GEO.

The SEO Manager will also be responsible for managing, training, guiding, and monitoring SEO Executives and Interns, ensuring that work is completed accurately, consistently, and according to Marketingodus standards.

Key Responsibilities1. SEO Strategy &

- Planning

- Develop and execute comprehensive SEO strategies based on client objectives and business goals.
- Create SEO roadmaps, monthly action plans, and campaign strategies.
- Identify opportunities to improve organic visibility, rankings, traffic, conversions, and lead generation.
- Define SEO priorities based on business value, competition, search intent, and available resources.
- Stay updated with Google algorithm updates, search trends, AI search developments, and industry best practices.

2. Technical SEO
- Conduct detailed technical SEO audits and identify issues affecting crawling, indexing, ranking, and website performance.
- Monitor and optimize:
- Website architecture and URL structure
- Crawlability and indexability
- XML sitemaps
- Robots.txt
- Canonical tags
- Redirects and broken links
- Internal linking
- Core Web Vitals and page speed
- Mobile usability
- Structured data/schema markup
- Duplicate and thin content
- Coordinate with developers to ensure technical SEO recommendations are implemented correctly.

3.

Keyword

Research &

• SEO Planning
- Conduct comprehensive keyword research based on:
- Search volume
- Search intent
- Keyword difficulty
- Competition
- Commercial intent
- Local relevance
- Business potential
- Develop keyword maps for website pages, landing pages, blogs, and service pages.
- Identify long-tail, transactional, informational, local, and opportunity keywords.
- Regularly review keyword performance and identify new ranking opportunities.

4. On-Page SEO
- Optimize website pages for target keywords and search intent.
- Review and optimize:
- Title tags
- Meta descriptions
- H1-H6 headings
- Content structure
- Keyword placement
- Image ALT text
- Internal links
- URLs
- Schema markup
- Ensure content is optimized for both search engines and users.
- Work with content writers to create SEO-friendly briefs and content strategies.

5. Off-Page SEO & • Link Building
- Develop and execute ethical, high-quality link-building strategies.
- Identify relevant websites and backlink opportunities.
- Manage outreach, guest posting, digital PR, article submissions, citations, and other appropriate link-building activities.
- Monitor backlink profiles, referring domains, link quality,



and anchor text distribution.
- Identify and address potentially harmful or low-quality backlinks.
- Maintain backlink and off-page SEO trackers for all active projects.

6. Local SEO
- Manage and optimize Google Business Profiles for relevant clients.
- Improve local search visibility and Google Maps rankings.
- Manage local citations, NAP consistency, local landing pages, reviews, and location-based content.
- Conduct competitor analysis for local search results.
- Identify opportunities within local search and map rankings.

7. AEO & • GEO
- Develop strategies to improve visibility in Answer Engines and AI-generated search results.
- Optimize content for featured snippets, People Also Ask, conversational queries, and other SERP features.
- Explore Generative Engine Optimization (GEO) opportunities across AI-powered search platforms.
- Monitor changes in search behavior and adapt SEO strategies accordingly.

8. SEO Content Strategy
- Work closely with content writers to develop SEO-driven content strategies.
- Create content briefs based on keyword research, search intent, competitors, and SERP analysis.
- Identify blog, landing-page, service-page, and location-page opportunities.
- Review published content and provide recommendations for improvement.
- Ensure content meets SEO, readability, relevance, and search-intent requirements.

9.

Competitor

Analysis
- Conduct regular SEO competitor research.
- Analyze competitors':
- Keyword rankings
- Content strategies
- Backlink profiles
- Domain authority/strength
- Landing pages
- Local SEO presence
- SERP visibility
- Identify gaps and opportunities that can be converted into actionable SEO strategies.

10. Analytics, Monitoring & • Reporting
- Monitor SEO performance using tools such as Google Search Console, Google Analytics, Google Business Profile, Google Tag Manager, Ahrefs, Semrush, Screaming Frog, and other relevant SEO tools.
- Track:
- Organic traffic
- Impressions
- Clicks
- CTR
- Keyword rankings
- Conversions
- Organic leads/enquiries
- Backlinks
- Referring domains
- Local rankings
- Prepare monthly SEO performance reports.
- Analyze data and convert insights into clear, actionable recommendations.
- Present SEO performance and strategy updates to internal teams and clients when required.

11. Team Management, Training & • Quality ControlThe SEO Manager will also be responsible for managing the SEO team and developing junior talent.

Training & Mentoring

- Train SEO Interns and SEO Executives in technical, on-page, off-page, local, and content SEO.
- Create practical training processes, SOPs, checklists,



and learning resources.
- Conduct regular knowledge-sharing and training sessions.
- Guide team members on SEO tools, research methods, reporting, and campaign execution.

Team Monitoring
- Assign SEO tasks to Interns and Executives according to project requirements.
- Monitor daily and weekly task completion.
- Review the quality and accuracy of SEO work before implementation or submission.
- Track individual performance and productivity.
- Identify skill gaps and provide corrective guidance.
- Ensure team members follow Marketingodus SEO processes and quality standards.
- Maintain accountability for deadlines and deliverables.

12. Client & Internal Collaboration
- Work closely with content, web development, design, social media, performance marketing, and creative teams.
- Communicate SEO requirements clearly to relevant team members.
- Coordinate SEO implementation across websites and campaigns.
- Participate in client meetings and strategy discussions when required.
- Explain SEO performance, challenges, and recommendations in a clear and professional manner.

Required Skills & Qualifications
- 2+ years of practical SEO experience preferred.
- Strong understanding of Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Content SEO, and Link Building.
- Working knowledge of Google Search Console and Google Analytics.
- Experience with SEO tools such as Ahrefs, Semrush, Screaming Frog, or equivalent.
- Strong keyword research and competitor analysis skills.
- Understanding of HTML, website structure, and basic technical SEO concepts.
- Good analytical and problem-solving skills.
- Strong written and verbal communication.
- Ability to manage multiple SEO projects simultaneously.
- Ability to train, manage, and supervise junior team members.
- Strong understanding of search intent and SERP analysis.
- Knowledge of AEO and GEO will be an advantage.

Preferred Qualities
- Data-driven and analytical mindset.
- Strong attention to detail.
- Proactive approach to identifying SEO opportunities.
- Ability to take ownership of projects from strategy to execution.
- Strong leadership and team-management skills.
- Willingness to continuously learn and experiment with new SEO techniques.
- Ability to meet deadlines and manage multiple priorities.
- Client-focused and solution-oriented approach.

Key Performance Indicators (KPIs)The SEO Manager's performance will be evaluated based on:
- Organic traffic growth
- Organic leads and qualified enquiries
- Keyword ranking improvements
- Growth in Top 3 / Top 10 keyword positions
- Search impressions and CTR improvement
- Growth in referring domains and quality backlinks
- Local/Google Maps visibility
- Technical SEO health
- Content performance
- Successful implementation of SEO recommendations
- Client/project retention and satisfaction
- Timely completion of SEO deliverables
- Productivity and performance of SEO Interns and Executives
- Quality and consistency of team output

📌 Search Engine Optimization Manager (Udaipur)
🏢 Marketingodus
📍 Udaipur