- Achieve monthly and quarterly sales targets within the assigned territory.
- Develop and maintain strong relationships with distributors, retailers, and key accounts.
- Ensure product availability and visibility across retail outlets.
- Monitor stock levels and coordinate replenishment with distributors.
- Execute promotional activities, trade schemes, and merchandising initiatives.
- Identify recent market opportunities and onboard new retail outlets.
- Conduct regular market visits and competitor analysis.
- Ensure proper display and placement of beverage products in stores.
- Collect market feedback and share insights with management.
- Prepare daily sales reports, route plans, and market intelligence reports.
- Coordinate with merchandising and distribution teams for smooth operations.
- Resolve retailer or distributor concerns promptly
Required Qualifications
- Bachelor’s degree or equivalent qualification.
- 1–3 years of experience in FMCG sales, preferably in the beverage industry.
- Strong understanding of retail sales and distribution channels.
- Experience handling general trade or modern trade outlets is preferred.
- Good communication and negotiation skills.
- Basic knowledge of MS Excel and reporting tools.
- Ability to work in field sales and travel extensively
Preferred Requirements
- Experience in carbonated drinks, juices, energy drinks, or packaged beverages.
- Local market knowledge and retailer network.
- Willingness to travel.
Working Conditions
- Field-based role involving daily market visits.
- Six-day working week.
- Travel within assigned territory required.