Role - Sales Executive

Experience - 0 to 4 years

Location - Ahmedabad

Job Summary

Armor Steel Industries Pvt. Ltd. is seeking a dynamic and result-oriented Senior Sales Executive to drive business growth by developing new customers, managing key accounts, and achieving sales targets. The ideal candidate should have excellent communication, negotiation, and relationship management skills with experience in B2B industrial sales.

Key Roles & Responsibilities

Business Development

● Identify and develop recent customers, dealers, distributors, OEMs, contractors, consultants, and institutional clients.

● Generate new business opportunities through field visits, networking, and market research.

● Develop territory-wise business expansion plans.

● Increase market penetration and brand visibility.

Sales Management

● Achieve monthly, quarterly, and annual sales targets.

● Prepare quotations and negotiate commercial terms within approved limits.

● Conduct product presentations and technical discussions with customers.

● Convert enquiries into confirmed sales orders.

● Maintain a healthy sales pipeline.

Customer Relationship Management

● Build long-term relationships with customers.

● Handle customer complaints and coordinate with internal departments for resolution.

● Conduct regular customer visits and maintain meeting records.





● Improve customer satisfaction and retention.

Collection Management

● Follow up for timely payment collections.

● Monitor customer credit limits.

● Coordinate with the Accounts Department regarding overdue payments.

● Reduce outstanding receivables.

Reporting & Documentation

● Submit Daily Call Reports (DCR).

● Update CRM/ERP regularly.

● Prepare weekly and monthly sales reports.

● Maintain customer database and sales records.

Market Intelligence

● Monitor competitors' pricing, products, and promotional activities.

● Identify new market opportunities.

● Share market feedback with management.

Key Performance Indicators (KPI)

Sales

● Monthly Sales Achievement (%)

● Revenue Growth

● Gross Margin Achievement

● Order Booking Value

● Sales Conversion Ratio

Educational Qualification

● Bachelor's Degree in Business Administration, Marketing, Commerce, Engineering, or a related field.

● MBA (Marketing) preferred.

Required Skills

● Sales Negotiation

● Business Development

● Communication Skills

● Presentation Skills

● Customer Relationship Management

● Market Analysis

● CRM/ERP Knowledge

● MS Excel, Word & PowerPoint

● Time Management

● Problem Solving

📌 Sales Executive (Ahmedabad)
🏢 Armor Steel Industries Private
📍 Ahmedabad