Company Description Lado Paints Private Limited is an Indian building materials company focused on reliable, affordable and nature-inspired painting and wall-finishing solutions for modern India. The company offers a broad portfolio including wall putty, interior and exterior paints, primers, distemper, emulsion paints and related finishing products tailored to the needs of homeowners and construction professionals. Lado Paints emphasizes responsible manufacturing and sustainable use of natural and renewable resources, combining product development, market insight and customer feedback to improve performance and value.

The company is building a strong network of dealers, distributors, painters and contractors, starting from Bihar and expanding across India. Guided by values such as quality, purposeful innovation, affordability and customer-focused growth, Lado Paints aims to become a trusted national brand in paints and sustainable building solutions.

Role Description The Regional Sales Manager is a full-time, on-site role based in Bihar, India, responsible for driving sales growth and market development for Lado Paints within the assigned region. This role includes managing and expanding a network of dealers, distributors, painters and contractors, ensuring product availability and solid visibility in local markets.

The Regional Sales

Manager will plan and execute regional sales strategies, set and monitor sales targets, and analyze market trends and competitor activity to identify opportunities. Day-to-day responsibilities include field visits, relationship management, negotiation, overseeing promotional activities,



and coordinating closely with marketing, supply chain and finance teams to support smooth operations. The role also involves mentoring and guiding local sales teams, collecting customer feedback, and aligning regional activities with the company’s quality, sustainability and growth objectives.

Qualifications

- Strong regional sales and distribution management skills, including experience building and managing dealer and distributor networks in building materials, paints or related industries.
- Proficiency in sales planning, territory management and target achievement, with the ability to analyze market data and develop effective sales strategies.
- Excellent relationship-building and negotiation capabilities to work with painters, contractors, retailers and business partners across urban and rural markets.
- Effective communication and presentation skills in English and local languages, with the ability to collaborate with cross-functional teams and represent the brand professionally.
- Hands-on experience with field sales operations, including regular market visits, demand forecasting and resolving customer or channel partner issues promptly.
- Understanding of paint and building-materials product categories, application practices and end-customer needs; prior experience in paints or construction materials is highly desirable.
- Demonstrated ability to lead and guide a regional sales team, set clear goals, monitor performance and provide coaching for continuous improvement.
- Bachelor’s degree in Business, Marketing or a related field; an MBA or equivalent postgraduate qualification is an advantage.
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📌 Regional Sales Manager (Bihar)
🏢 LADO PAINTS PRIVATE
📍 Bihar