About the RoleWe are looking for a highly driven Sales Manager who can build and expand our distribution network across India.

The person will be responsible for identifying, appointing and developing Primary Dealers/Distributors, generating primary orders, expanding territories and building a sustainable sales network.

This is a field-oriented hunter role. The candidate must be comfortable travelling extensively across India, meeting potential distributors, negotiating commercial terms and closing distributor appointments and orders.

Key Responsibilities1. Primary Dealer / Distributor Development

- Identify potential distributors across different states and markets.
- Generate distributor leads through market visits, references, online research, existing networks and competitor mapping.
- Meet prospective distributors personally.
- Evaluate their investment capacity, market network, infrastructure and sales potential.
- Negotiate commercial terms and appoint suitable Primary Dealers.
- Ensure newly appointed dealers place their initial primary order.
- Develop the dealer into a regular monthly buyer.

2. Pan-India Market Expansion

- Develop new states, cities and territories where ModiGold currently has limited or no presence.
- Create a state-wise distributor development plan.
- Travel extensively across India for market development.
- Conduct market surveys and identify major dealers, distributors and competitors.
- Build a database of potential channel partners.

3. Sales & Target Achievement

- Achieve monthly, quarterly and annual primary sales targets.
- Generate orders directly from distributors/dealers.
- Increase distributor-wise monthly billing.
- Ensure appointed distributors maintain adequate stock.
- Track territory-wise sales and identify gaps.

4. Closing & Negotiation

- Personally handle important distributor negotiations.
- Convert prospects into paying distributors.
- Handle objections related to price, margin, credit, territory, competition and stock investment.
- Negotiate without unnecessarily compromising company margins.




- Take the prospect from first meeting → commercial discussion → appointment → first order → repeat order.

5. Distributor Activation Appointment alone is not considered success.

The Sales Manager will be responsible for:

- Distributor appointment
- First order
- Second order
- Regular monthly billing
- Territory development
- Retailer/dealer network creation

6. Market Intelligence

- Monitor competitor pricing, products, schemes, margins and distribution strategies.
- Identify new market opportunities.
- Report customer feedback and competitor activities.
- Recommend products, pricing and schemes based on market requirements.

7. Coordination

Coordinate with

- Production
- Dispatch
- Accounts
- Management
- Back-office sales team
- Marketing

to ensure smooth order execution and customer satisfaction. KPIsThe candidate will be measured primarily on business generated, not merely number of visits.

Primary KPIs:

- New Primary Dealers appointed
- Value of first orders
- Monthly primary sales
- Number of active distributors
- Distributor repeat-order rate
- New territories opened
- Distributor-wise sales growth
- Collection/payment discipline
- Travel productivity
- Conversion rate from prospect → distributor

Ideal CandidateWe are looking for someone who:
- Has a robust hunter mentality.
- Has personally appointed distributors/dealers in previous roles.
- Has experience in channel sales and distribution.
- Is an excellent negotiator and closer.
- Is comfortable travelling extensively across India.
- Can independently open new markets.
- Understands distributor economics, margins and stock rotation.
- Can work with targets and pressure.
- Has excellent communication and relationship-building skills.
- Takes ownership instead of blaming the company, product or market.
- Is comfortable using CRM, Excel/Google Sheets and reporting systems.

Important: This is NOT a desk-sales jobThe candidate should be prepared for frequent Pan-India travel. The person should be comfortable spending significant time in the market, meeting distributors and dealers personally and developing new territories.

📌 Regional Sales Head (Nagpur)
🏢 MODIGOLD PIPES
📍 Nagpur