Key Responsibilities

- Develop and execute strategic PR and communications plans for luxury fashion, lifestyle, and beauty brands.
- Build and maintain robust relationships with editors, journalists, stylists, influencers, KOLs, celebrities, and HNI networks.
- Drive consistent and high-quality media coverage, features, interviews, product placements, and brand stories.
- Identify relevant media and influencer opportunities aligned with brand positioning and business objectives.
- Manage press outreach, media relations, press previews, launches, events, and brand activations.
- Develop compelling press releases, media pitches, talking points, brand narratives, and communication materials.
- Track PR coverage, influencer activity, and campaign performance and prepare regular reports and insights.
- Stay updated on luxury industry trends, media landscapes, cultural conversations, and emerging influencers/KOLs.




- Manage multiple campaigns and stakeholders while maintaining high standards of execution and attention to detail.

Candidate Profile

- 4–5 years of experience in Public Relations/Communications, preferably within a PR agency environment.
- Strong experience working with luxury brands, particularly across fashion, lifestyle, beauty, or adjacent premium categories.
- Excellent spoken and written communication skills, with the ability to articulate ideas and brand narratives effectively.
- Strong existing relationships with press, journalists, editors, influencers, KOLs, celebrities, and HNI networks.
- Strong understanding of the luxury consumer, premium brand positioning, and the nuances of luxury communications.
- Excellent networking, interpersonal, negotiation, and relationship-management skills.
- Ability to work in a fast-paced environment and manage multiple priorities simultaneously.

📌 Public Relations Manager (Mumbai)
🏢 One Up Consulting
📍 Mumbai