About The Company

Amaavigo Digital Solutions LLP is a dynamic and innovative digital marketing agency based in Mumbai, dedicated to delivering exceptional performance marketing solutions to a diverse range of clients. Our focus is on leveraging cutting-edge advertising platforms and data-driven strategies to generate high-quality leads and maximize return on investment for our clients. With a team of passionate professionals, we strive to stay ahead of industry trends and continuously enhance our services to meet evolving market demands.

Our company culture emphasizes creativity, collaboration, and a results-oriented approach, making us a trusted partner for brands seeking to grow their digital presence and achieve measurable business outcomes.

About The Role

We are seeking a highly skilled Performance Marketing & Lead Generation Specialist who is hands-on and ROI-focused. The ideal candidate will possess a deep understanding of paid acquisition channels, including Google Ads, Meta Ads, LinkedIn Ads, and other emerging platforms. This role requires an independent and strategic thinker capable of planning, executing, optimizing, and scaling multi-channel paid campaigns to drive qualified leads and conversions.

The successful candidate will be responsible for managing end-to-end campaign processes—from audience targeting and keyword strategy to creative optimization and performance analysis. They should be adept at identifying opportunities for improvement, troubleshooting underperforming campaigns, and delivering measurable results aligned with client objectives. This position offers an excellent opportunity to work in a fast-paced environment, collaborate with cross-functional teams, and contribute directly to the growth and success of our clients' businesses.

Qualifications The ideal candidate should have a minimum of 3 to 4 years of proven experience in performance marketing and lead generation. They must demonstrate strong technical expertise in managing paid campaigns across multiple platforms and possess a thorough understanding of digital analytics,



tracking, and attribution models.

Experience with email marketing, CRM integration, and automation tools such as Mailchimp, HubSpot, or Klaviyo is preferred. Candidates should have a solid grasp of B2B and B2C funnels, lead quality assessment, and conversion optimization techniques. A proactive, ownership-driven attitude, combined with excellent analytical skills and the ability to manage multiple client accounts independently, is essential.

Familiarity with AI tools and emerging advertising platforms will be considered an advantage.

Responsibilities

Plan, manage, and optimize paid advertising campaigns across platforms including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and additional channels such as Reddit Ads, Microsoft/Bing Ads, Twitter (X) Ads, Quora Ads, Pinterest Ads, and programmatic/display advertising. Develop comprehensive audience segmentation, keyword targeting, and budget strategies tailored to client objectives. Build and refine B2B and B2C lead-generation campaigns, ensuring high-quality lead flow and improved conversion rates.

Monitor campaign performance metrics such as CPL, CPA, CAC, CTR, conversion rate, and ROAS, continuously optimizing campaigns for better results. Conduct A/B testing on creatives, copy, landing pages, and calls-to-action to identify the most effective combinations. Analyze funnel drop-offs and recommend landing page improvements to enhance lead conversion.

Manage multiple client accounts, ensuring timely delivery within budget constraints while maintaining high standards of performance. Prepare detailed performance reports highlighting insights, recommendations,



and next steps to optimize ongoing campaigns.

Collaborate with content, design, web development, and sales teams to align marketing strategies and improve overall campaign effectiveness. Implement email marketing and lead nurturing strategies, including campaign creation, audience segmentation, automation, and CRM integration, utilizing platforms such as Mailchimp, HubSpot, or Klaviyo. Track and analyze lead behavior and campaign results to refine strategies and maximize ROI.

Stay updated with the latest trends, tools, and AI innovations in digital advertising to continually enhance campaign performance and efficiency.

Benefits

Joining Amaavigo Digital Solutions LLP offers a stimulating work environment where innovation and performance are valued. We provide competitive salary packages aligned with experience and expertise, along with opportunities for professional growth and skill development. Our employees enjoy a collaborative team culture, exposure to diverse industries, and the chance to work on high-impact campaigns.

We also offer adaptable learning opportunities, regular training sessions, and the support needed to stay ahead in the rapidly evolving digital marketing landscape. Additionally, our Mumbai-based office provides a convenient location in Vidyavihar Ghatkopar, fostering a vibrant and engaging workplace experience.

Equal Opportunity

Amaavigo Digital Solutions LLP is an equal opportunity employer committed to fostering an inclusive workplace. We value diversity and believe that different perspectives drive innovation and success. We encourage applications from candidates of all backgrounds, regardless of gender, age, ethnicity, disability, or other protected characteristics.

Our hiring process is based solely on merit, skills, and experience, ensuring a fair and equitable selection process for all applicants. We are dedicated to creating a work environment where everyone feels respected, valued, and empowered to contribute to our collective growth and success.

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