Key Responsibilities

- Plan, execute, and optimize paid marketing campaigns across Meta Ads (Facebook &
- Instagram), Google Ads (Search, Display, Performance Max &
- YouTube), and LinkedIn Ads

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- Generate qualified leads while maintaining target CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and ROAS (Return on Ad Spend).
- Develop full-funnel marketing strategies to drive awareness, lead generation, and customer conversions for premium matchmaking services.
- Manage monthly advertising budgets and allocate spends based on channel performance.
- Conduct continuous A/B testing on creatives, copy, landing pages, audience segments, and bidding strategies.
- Collaborate with the creative team to develop high-performing ad creatives, videos, banners, and landing pages.
- Monitor campaign performance daily and implement optimization strategies to improve conversion rates.
- Analyze customer behavior using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API, and CRM data.
- Ensure accurate campaign tracking, attribution, and event implementation across all digital platforms.
- Create audience segmentation, retargeting, lookalike audiences, and remarketing campaigns to maximize conversions.
- Work closely with the Sales and CRM teams to improve lead quality and conversion rates.
- Track and report key marketing KPIs including:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Conversion Rate




- Lead-to-Sale Ratio
- Identify new customer acquisition channels, marketing opportunities, and growth experiments.
- Conduct competitor research and stay updated with the latest digital marketing trends and platform algorithm changes.
- Manage agency partners or freelancers, if applicable, ensuring timely execution and quality delivery.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.

Required Skills &

- Qualifications

- 4–5+ years of proven experience in Performance Marketing within a service-based business.
- Looking for a Meta specialist primarily.
- Strong expertise in:
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Meta Pixel &
- Conversion API
- Strong understanding of conversion tracking, attribution models, and marketing analytics.
- Experience in managing high-budget campaigns (₹10 Lakhs+ monthly preferred).
- Hands-on experience with CRM integrations and lead management workflows.
- Solid analytical mindset with the ability to interpret data and make optimization decisions.
- Excellent knowledge of audience targeting, remarketing, and conversion optimization.
- Experience working with landing page optimization and CRO (Conversion Rate Optimization).
- Advanced Excel/Google Sheets reporting skills.
- Excellent communication, presentation, and stakeholder management abilities.

📌 Performance Marketing Specialist (Gurugram)
🏢 WEDDING TALES MATRIMONY
📍 Gurugram