Touchstone Infotech LLP is looking for a Performance Marketing Specialist with strong hands-on experience in Meta Ads (Facebook & Instagram) and Lead Generation campaigns .

The primary focus of this role is to generate qualified leads, optimize Cost Per Lead (CPL), improve lead quality, and scale successful campaigns .

You will manage paid advertising campaigns for clients across industries such as Real Estate, Education, Healthcare, and other lead-generation-focused businesses .

This role is ideal for a performance marketer who understands that campaign success is not just about generating more leads at a lower CPL, but about generating high-quality leads that convert into business opportunities .

Key Responsibilities

- Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram .
- Manage Lead Generation, Website Conversion, WhatsApp, Retargeting, and Remarketing campaigns .
- Optimize campaigns for lead quality, CPL, CPA, conversion rate, and overall performance .
- Manage advertising budgets of approximately ₹8–15 Lakhs per month across multiple client accounts.
- Create and optimize Meta Instant Form and landing-page-based lead generation campaigns .
- Build and test Custom Audiences, Lookalike Audiences, Retargeting Audiences, and interest-based audiences.
- Monitor campaigns regularly and identify opportunities to improve performance.
- Conduct A/B testing across creatives, ad copy, audiences, offers, lead forms, and landing pages .
- Analyze lead quality and identify which campaigns, audiences, placements, and creatives generate better-quality enquiries.




- Work closely with designers and content teams to develop performance-driven ad creatives.
- Recommend improvements to landing pages and lead-generation funnels.
- Monitor Meta Pixel, conversion events, and campaign tracking.
- Analyze campaign and website data using Meta Ads Manager and Google Analytics 4 (GA4) .
- Prepare weekly and monthly campaign performance reports.
- Manage or support Google Ads campaigns when required.

Requirements
- Minimum 3 years of hands-on Performance Marketing experience .
- Strong expertise in Meta Ads Manager (Facebook & Instagram Ads) .
- Proven experience managing lead generation campaigns .
- Experience with both Meta Instant Forms and website/landing-page lead generation .
- Experience managing significant advertising budgets, preferably ₹8–15 Lakhs per month or more .
- Strong understanding of Meta campaign structure, targeting, placements, bidding, and optimization.
- Strong understanding of metrics including CPL, CPA, CTR, CPM, CPC, Conversion Rate, Frequency, and ROAS .
- Experience with Custom Audiences, Lookalike Audiences, and Retargeting.
- Ability to analyze and optimize campaigns based on lead quality, not just lead volume .
- Working knowledge of Google Analytics 4 (GA4) .
- Solid analytical, reporting, and communication skills. Benefits
- Salary: ₹30,000 – ₹50,000 per month
- Hybrid working opportunity after successful probation

- Flexible schedule

- Health insurance

- Internet reimbursement

- Leave encashment

- Paid sick leave

- Paid time off
- Opportunity to manage sizeable advertising budgets across multiple industries

📌 Performance Marketing Specialist – Meta Ads & Lead Generation (New Delhi)
🏢 Touchstone Infotech
📍 New Delhi