About The Company

Udyog Paathshala is a dynamic and innovative organization dedicated to empowering businesses through comprehensive digital marketing solutions. With a focus on delivering measurable results, Udyog Paathshala specializes in performance-driven marketing strategies that help clients achieve their growth objectives. Our team comprises experienced professionals committed to excellence, creativity, and continuous learning.

We foster a collaborative work environment that encourages innovation, accountability, and professional development. As a trusted partner for numerous B2B companies, Udyog Paathshala aims to be at the forefront of the digital marketing industry, leveraging the latest tools and techniques to drive success for our clients.

About The Role

We are seeking an experienced Performance Marketing Specialist to join our vibrant team at Udyog Paathshala. The ideal candidate will have a robust background in planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads. This role requires a strategic thinker with proven expertise in generating high-quality leads for B2B companies and managing campaigns with a focus on measurable business outcomes.

The Performance Marketing

Specialist will play a pivotal role in developing and implementing performance marketing strategies that align with client goals, ensuring efficient use of advertising budgets, and delivering tangible results. This position offers an exciting opportunity to work in a fast-paced environment, collaborate with cross-functional teams, and make a significant impact on our clients’ growth trajectories.

Qualifications The ideal candidate should possess a minimum of 2-4 years of experience in performance marketing, with hands-on expertise in managing campaigns across various digital advertising platforms.



A strong understanding of lead generation funnels, landing page optimization, remarketing, and conversion rate optimization is essential. Candidates should have proven experience working with B2B clients and familiarity with tools such as Google Analytics 4, Google Tag Manager, Meta Pixel, and LinkedIn Campaign Manager.

Excellent analytical skills, problem-solving abilities, and the capacity to manage multiple campaigns and budgets are critical. Prior experience working within a digital marketing agency environment would be considered an advantage. A bachelor’s degree in marketing, communications, or a related field is preferred.

Responsibilities

- Plan, develop, and execute paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads to meet client objectives.
- Create comprehensive performance marketing strategies tailored for B2B brands to maximize lead generation and ROI.
- Generate qualified leads while maintaining an optimal cost per lead, ensuring campaign profitability.
- Conduct detailed audience research, keyword analysis, competitor analysis, and strategic planning to refine campaign targeting.
- Create, test, and optimize ad copies, creatives, audiences, and landing pages to improve campaign performance.
- Set up and manage conversion tracking using tools such as Google Analytics, Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.
- Monitor campaign performance continuously, making data-driven adjustments to budgets, targeting,



bidding strategies, and creatives.
- Prepare comprehensive weekly and monthly performance reports, providing actionable insights and recommendations for improvement.
- Collaborate with content creators, designers, sales teams, and web developers to ensure cohesive campaign execution.
- Track the entire lead funnel from ad click to conversion, ensuring seamless handoff to sales teams and qualification processes.

Benefits Udyog Paathshala offers a competitive salary package aligned with industry standards, along with opportunities for professional growth and development. Our employees enjoy a flexible hybrid work environment in Pune, promoting work-life balance. We provide comprehensive health insurance coverage, paid time off, and performance-based incentives. Employees also have access to ongoing training programs, certifications, and workshops to enhance their skills. Working at Udyog Paathshala means being part of a collaborative and innovative team that values your contributions and supports your career aspirations. We foster a culture of continuous learning, recognition, and achievement, ensuring our team members are motivated and engaged.

Equal Opportunity

Udyog Paathshala is an equal opportunity employer. We are committed to creating an inclusive environment where all employees and applicants are treated with respect and fairness. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic.

We believe diversity and inclusion are vital to our success and strive to foster a workplace that reflects these values. All qualified candidates are encouraged to apply and will receive consideration based on their skills, experience, and qualifications.

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