About The Company

Saregama India Ltd. is a renowned leader in the Indian entertainment industry, with a rich legacy spanning over a century. As one of India's oldest music labels and content creators, the company has diversified its portfolio to include music, films, television, and digital entertainment. Committed to preserving and promoting Indian arts and culture, Saregama continuously innovates to reach new audiences through cutting-edge technology and strategic partnerships.

With a focus on quality content and storytelling, Saregama strives to be at the forefront of the evolving entertainment landscape, catering to diverse demographics and fostering cultural appreciation across the nation and beyond.

About The Role

We are seeking a agile and results-driven Marketing Operations Specialist to join our team at Saregama India Ltd. In this role, you will be instrumental in designing and executing comprehensive digital marketing campaigns aimed at boosting ticket sales, increasing brand engagement, and enhancing audience experience across multiple platforms. Your expertise will help shape our marketing strategies, optimize campaign performance, and ensure seamless integration of creative content with data-driven insights.

This position offers an exciting opportunity to work within a culturally rich environment, leveraging innovative marketing techniques to promote live entertainment events and digital content. The ideal candidate will possess a blend of strategic thinking, creative flair, and technical proficiency to drive impactful marketing initiatives that resonate with diverse audiences.

Qualifications

- 1-2 years of experience in marketing strategy and operations, preferably within live entertainment, media, or direct-to-consumer technology sectors.
- Proven success in scaling audiences and driving ticket sales through performance marketing, innovative campaigns, and customer funnel optimization.
- Strong proficiency in Meta Ads Manager, Google Ads, YouTube Ads,



and analytics platforms.
- Hands-on experience with tracking tools such as Google Analytics, Tag Manager, pixels, and UTM structures.
- Ability to analyze data, derive actionable insights, and communicate findings effectively with cross-functional teams.
- Creative sensibility to develop compelling content across various media and formats.
- Experience managing ticketing operations, including A/B testing, yield optimization, and partnerships with third-party platforms.
- Skilled in developing brand and process manuals to foster customer-centric practices.
- Excellent stakeholder management and collaboration skills to coordinate with business strategy, creative, technology, and legal teams.
- A passion for live entertainment, arts, culture, and innovative storytelling.

Responsibilities

- Campaign Strategy & Execution: Develop and execute full-funnel, digital-first campaigns (awareness to conversion) across Meta, Google, YouTube, and programmatic platforms to drive awareness, engagement, and ticket conversions.
- Content and Creative Management: Independently develop content and collaborate with creative and design teams to produce performance-led ad assets, event listings, and social content that enhance engagement and drive conversions.
- Data & Optimization: Utilize audience insights, campaign analytics, and ticketing data to refine targeting, optimize spend efficiency, and reduce CPA to maximize return on ad spend.
- Ticketing Operations & Conversion Management: Manage ticketing inventory, tracking, pixel setup,



and A/B testing through in-house tools and third-party platforms to maximize reach and occupancy.
- Brand Playbooks: Create scalable brand guidelines and detailed asset bibles for marketing, on-ground materials, and event-day touchpoints, ensuring a consistent and world-class audience experience in coordination with production design teams.
- Cross-Functional Collaboration: Partner with business strategy, creative operations, technology, and legal teams to align marketing initiatives with overall IP and experience objectives, ensuring seamless execution and brand consistency.

Benefits Joining Saregama India Ltd. offers an enriching environment where creativity meets strategic innovation. We provide competitive compensation packages, opportunities for professional growth, and exposure to a diverse portfolio of cultural and entertainment projects. Our employees benefit from a collaborative work culture that encourages continuous learning and development. Additionally, you will have the chance to work on high-impact campaigns within a company dedicated to preserving and promoting Indian arts and culture, making a meaningful difference through your work. We also offer flexible work arrangements and comprehensive health benefits to support your overall well-being.

Equal Opportunity

Saregama India Ltd. is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We do not discriminate based on race, ethnicity, gender, age, disability, sexual orientation, or any other protected characteristic. We believe that diverse perspectives and backgrounds drive innovation and creativity, and we are dedicated to providing equal employment opportunities to all qualified candidates.

We encourage applications from individuals of all backgrounds who are passionate about entertainment, arts, and culture and eager to contribute to our mission of cultural preservation and storytelling excellence.

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