About the Role

At Sirican Solutions, performance marketing is not about simply launching ads and waiting for results.

It’s about understanding the audience, building the right campaigns, watching the numbers closely, testing what works, cutting what doesn’t, and continuously improving the return on every rupee spent.

As a Performance Marketing Executive, you’ll work on client campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms. You’ll be involved in campaign planning, execution, optimisation, tracking, reporting, and performance analysis.

You should be curious, comfortable with numbers, willing to experiment, and serious about learning how advertising actually performs.

What You’ll Actually Do

- Plan, set up, manage, and optimise Google Ads, Meta Ads, LinkedIn Ads, and other paid media campaigns.
- Understand campaign objectives and translate them into appropriate advertising strategies.
- Conduct audience research, keyword research, competitor research, and market analysis.
- Create and manage campaigns for lead generation, website traffic, conversions, sales, and brand awareness.
- Monitor campaign performance regularly and identify opportunities for improvement.
- Analyse metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, conversion rate, and overall campaign ROI.
- Run A/B tests across ad creatives, copy, audiences, placements, landing pages, and bidding strategies.
- Work closely with the design and content teams to develop performance-focused ad creatives and messaging.
- Identify underperforming campaigns and take corrective action.
- Set up and monitor conversion tracking, pixels, events, UTM parameters, and other measurement tools.




- Prepare regular performance reports and communicate campaign results clearly.
- Stay updated with changes in advertising platforms, algorithms, targeting options, policies, and industry trends.
- Coordinate with clients and internal teams to understand campaign goals, budgets, offers, and business priorities.

What We’re Looking For We’re looking for someone who is analytical, curious, hands-on, and comfortable taking ownership.

- 2+ years of experience in performance marketing / paid advertising.
- Practical experience with at least one major advertising platform, such as Google Ads or Meta Ads.
- Good understanding of digital marketing and paid advertising fundamentals.
- Ability to read campaign data and understand what the numbers are telling you.
- Understanding of metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rate.
- Basic understanding of conversion tracking, pixels, Google Analytics, and UTM parameters.
- Strong analytical and problem-solving skills.
- Good attention to detail.
- Good communication skills and the ability to explain campaign performance clearly.
- A willingness to learn, test, experiment, and continuously improve.

Freshers & Interns Can Also Apply While 2+ years of experience is preferred, we are also open to applications from interns and freshers who have a solid interest in performance marketing and a genuine willingness to learn.





Relevant certifications, internships, personal projects, or hands-on experience with Google Ads, Meta Ads, analytics, or digital marketing will be an advantage.

Most importantly

We want someone who doesn't just ask:

“Did the campaign run?”

You should be asking

“Did it work? Why did it work? Why didn't it work? And what should we do next?”

Bonus Points

You’ll have an advantage if you have:

- Experience managing both B2B and B2C campaigns.
- Experience with e-commerce, lead generation, or service-based businesses.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager.
- Experience with LinkedIn Ads.
- Experience working with multiple client accounts or an agency.
- Google Ads Certification or Meta Blueprint Certification.
- Experience creating performance dashboards using Looker Studio or similar reporting tools.

What You Can Expect at Sirican
- Hands-on exposure to real client campaigns and advertising budgets.
- Opportunity to work across multiple industries and business categories.
- A collaborative environment where ideas and experimentation are encouraged.
- Opportunity to learn from experienced marketing, design, content, and development teams.
- Room to take ownership and grow with the company.

The Work Environment Work From Office — Udaipur, Rajasthan

Working Hours: 10:00 AM – 7:00 PM

Working Days: Monday – Saturday

If you enjoy working with data, testing ideas, understanding consumer behaviour, and turning advertising budgets into measurable business results, we’d like to hear from you.

Job Types: Full-time, Permanent

Pay: From ₹25,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Udaipur)
🏢 Sirican Solutions
📍 Udaipur