Company: The Eaglets

Location: In-office

Employment: Full-time

Experience: 2–4 years

Salary: ₹30,000–₹40,000/month (depending on experience and proven past results)

About The RoleThe Eaglets is looking for a Performance Marketing Executive to manage and grow the paid marketing efforts across its portfolio of brands, primarily Artfluence, along with Artfluence Living, The Penguin Project, and other upcoming ventures.

The role will be heavily focused on performance marketing, customer acquisition and revenue growth, while also handling basic website and e-commerce operations wherever required.

Key ResponsibilitiesPerformance Marketing

- Plan, launch and manage Meta & Google Ads across multiple brands.
- Manage campaign structure, budgets, audiences, retargeting and scaling.
- Track and optimize CAC, ROAS, CTR, CPC, CPM, CVR and AOV.
- Conduct continuous testing of audiences, creatives, products and offers.
- Identify performance issues and take corrective action.
- Scale campaigns that demonstrate profitable and sustainable results.

Creative & Growth

- Analyse creative performance and identify winning hooks, formats and messaging.
- Develop creative testing ideas and work with the founder/designers to execute them.
- Identify opportunities to improve customer acquisition and conversion.
- Understand the complete funnel from ad → landing page → product → purchase.

Website & E-commerce

- Handle basic website operations across brands.
- Add/edit products, collections, banners, offers and landing pages.
- Monitor website traffic,



conversion rate, AOV, add-to-cart and checkout performance.
- Identify basic CRO and UX improvements.
- Coordinate with developers/designers for changes beyond your capabilities.

Analytics & Reporting

- Analyse campaign, product and website-level performance.
- Use Meta Ads Manager, Google Ads, GA4, Shopify/e-commerce analytics and Excel/Google Sheets.
- Prepare weekly performance reports with clear insights and action plans.
- Be able to explain what happened, why it happened and what should be done next.

What We're Looking For
- 2–4 years of hands-on performance marketing experience.
- Robust practical knowledge of Meta Ads & Google Ads.
- Experience with D2C/e-commerce brands.
- Comfortable working with Shopify or similar website platforms.
- Good understanding of CAC, ROAS, CRO, conversion funnels and unit economics.
- Strong analytical and problem-solving ability.
- Good Excel/Google Sheets skills.
- Ability to independently manage campaigns and take ownership of results.
- Experience across multiple brands/projects is a strong plus.

What This Role Is NOTThis is not a social media management or content creation role. We're looking for someone who can own paid acquisition and think commercially, someone who doesn't just run campaigns, but understands why they are working, why they are failing, and what needs to change.

Your primary focusArtfluence → ~60–70%

The Penguin Project → ~10–15%

Artfluence Living → ~10–15%

- Other Eaglets ventures → as required

📌 Performance Marketing Executive (Delhi)
🏢 Artfluence
📍 Delhi