About the Role

Wolfable is looking for a Performance Marketer who can plan, execute, optimise, and scale paid advertising campaigns across multiple industries and markets.

You will work across platforms including Google Ads and Meta Ads, managing campaigns for clients in sectors such as healthcare, manufacturing, professional services, and other B2B and B2C businesses.

This role is not just about running ads. We are looking for someone who understands the complete performance journey, from audience and keyword research to creative strategy, landing page experience, conversion tracking, optimisation, and reporting.

Success in this role means consistently improving campaign performance, generating quality leads, identifying opportunities, and communicating actionable insights to the internal team.

Responsibilities

- Plan, launch, manage, and optimise Google Ads and Meta Ads campaigns
- Manage Search, Display, Performance Max, Remarketing, Lead Generation, and Conversion campaigns
- Conduct keyword, competitor, audience, and market research
- Develop campaign structures based on client objectives and target audiences
- Monitor and optimise CPC, CPL, CPA, CTR, conversion rates, ROAS, and other performance metrics
- Analyse lead quality rather than focusing only on the number of leads generated




- Work closely with designers and content teams to develop performance focused ad creatives and copy
- Recommend improvements to landing pages and conversion journeys
- Set up and troubleshoot GA4, Google Tag Manager, Meta Pixel, and conversion tracking
- Build remarketing and retargeting audiences
- Conduct A/B testing across creatives, messaging, audiences, and campaign strategies
- Manage advertising budgets efficiently across multiple client accounts
- Prepare transparent monthly performance reports with insights and recommendations
- Identify underperforming campaigns early and proactively recommend solutions
- Stay updated with changes across Google Ads, Meta Ads, AI driven advertising, and performance marketing

Qualifications:

- Strong practical experience with Google Ads and Meta Ads
- Good understanding of GA4, GTM, Meta Pixel, and conversion tracking
- Strong analytical and problem solving skills
- Ability to understand campaign data and turn it into actionable decisions
- Understanding of landing pages, conversion optimisation, and customer journeys
- Experience managing multiple campaigns or client accounts simultaneously
- Good verbal and written communication skills
- Ability to take ownership of campaign performance and deadlines
- Agency experience will be an advantage
- Google Ads or Meta certifications are a plus

📌 Performance Marketer (Ahmedabad)
🏢 Wolfable | Digital Marketing Agency
📍 Ahmedabad