Job Title: Performance & E-commerce Manager

Location: Chennai, Tamil Nadu

Reporting To: Business Head / Chief Marketing Officer

Job Summary

We are seeking an experienced and results-driven E-commerce Manager to lead and grow our online business across multiple digital channels. The role will be responsible for managing end-to-end e-commerce operations, driving online sales, optimizing customer acquisition and retention strategies, overseeing social media and performance marketing initiatives, and enhancing customer engagethrough CRM programs.

The ideal candidate should possess a robust understanding of digital commerce, online customer behavior, marketing analytics, marketplace operations, and lifecycle marketing.

Key Responsibilities E-commerce Operations

- Manage day-to-day e-commerce operations across the brand website, marketplaces, and omnichannel platforms.
- Ensure product catalog accuracy, pricing consistency, inventory synchronization, and order fulfillment efficiency.
- Coordinate with merchandising, supply chain, warehouse, IT, and customer support teams to ensure seamless operations.
- Monitor website performance, user experience, conversion rates, and checkout processes.
- Manage marketplace listings, promotions, inventory health, and seller performance metrics.
- Identify and implement process improvements to enhance operational efficiency and customer satisfaction.

Performance Marketing

- Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.




- Manage customer acquisition strategies while maintaining target ROAS, CAC, and conversion metrics.
- Analyze campaign performance and provide actionable insights for continuous optimization.
- Manage media budgets and allocate spends effectively across channels.
- Collaborate with creative teams to develop high-performing ad creatives and landing pages.
- Drive traffic, conversions, and revenue growth through data-driven marketing initiatives.

Social Media Management

- Develop and execute social media strategies to increase brand awareness, engagement, and sales.
- Manage content calendars across Facebook, Instagram, YouTube, LinkedIn, and emerging platforms.
- Monitor social media performance and audience engagement metrics.
- Coordinate with influencers, creators, and agency partners for campaigns and collaborations.
- Ensure consistent brand communication across all digital touchpoints.
- Track social media ROI and contribute to customer acquisition and retention goals.

CRM & Customer Retention

- Develop customer lifecycle marketing strategies to improve retention and repeat purchases.
- Manage Email, SMS, WhatsApp, Push Notification, and Loyalty Program campaigns.




- Segment customer databases and execute personalized communication journeys.
- Analyze customer behavior, purchase patterns, and engagement metrics.
- Drive initiatives to improve Customer Lifetime Value (CLV), retention rates, and repeat purchase frequency.
- Implement automated customer journeys and remarketing campaigns.

Analytics & Reporting

- Track and report key e-commerce KPIs including revenue, conversion rate, traffic, ROAS, CAC, AOV, retention, and customer lifetime value.
- Prepare weekly and monthly business performance reports.
- Utilize Google Analytics, CRM dashboards, marketplace reports, and BI tools for decision-making.
- Identify growth opportunities through data-driven insights.
- Present actionable recommendations to management based on performance trends.

Stakeholder Management

- Collaborate with internal teams including Marketing, Merchandising, IT, Finance, Operations, and Customer Service.
- Manage relationships with external agencies, technology partners, and marketplace account managers.
- Drive cross-functional initiatives to achieve business objectives.
- Ensure alignment between online business goals and overall company strategy.

Key Performance Indicators (KPIs)

- Online Revenue Growth
- Website Conversion Rate
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)
- Repeat Purchase Rate
- Marketplace Revenue Growth
- Social Media Engagement & Reach
- Email/SMS/WhatsApp Campaign Performance
- Order Fulfillment SLA Compliance
- Average Order Value (AOV)

📌 Performance Marketing_Apparel (Chennai)
🏢 Headsup Corporation
📍 Chennai