Company Description Bytescare is building the future of brand protection by replacing slow, manual processes with intelligent automation that operates at scale. The company safeguards brands end-to-end by monitoring, detecting, and eliminating threats across digital platforms using its proprietary Tri-Layer Verification Engine to minimize noise and prevent false takedowns. Bytescare extends beyond standard takedowns with OSINT investigations that help identify infringers and reduce their digital visibility.

Its core solutions cover brand protection, digital piracy, identity theft, reputation management, and counterfeit protection, ensuring clean brand presence and secure digital identities. With over 200 global brands protected and more than 10 million piracy links removed, Bytescare offers a robust environment for professionals passionate about digital risk mitigation and brand safety.

Role Description This is a full-time, in office Performance Marketer role based in Gurugram.

The Performance

Marketer will plan, execute, and optimize paid marketing campaigns across channels such as search, social, display, and other digital platforms to drive qualified leads and revenue growth. Day-to-day responsibilities include managing campaign budgets, setting up and tracking performance metrics, running A/B tests, and continuously improving targeting, creatives, and landing pages to maximize ROI. The role also involves collaborating with sales, product, and content teams to align messaging, refine audience segments, and develop high-impact marketing funnels.

The Performance





Marketer will regularly analyze data, prepare performance reports, and recommend actionable strategies to scale successful campaigns while ensuring brand consistency and compliance.

Qualifications

- Strong skills in performance marketing channels such as paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and display advertising, with a track record of driving measurable results.
- Experience with analytics and optimization tools, including Google Analytics or similar platforms, A/B testing frameworks, conversion tracking, and campaign attribution methods.
- Ability to work with marketing automation and CRM tools to build and optimize funnels, nurture campaigns, and lead scoring models.
- Data-driven mindset with proficiency in using spreadsheets or BI tools to interpret campaign data, identify trends, and make informed decisions.
- Solid understanding of digital marketing fundamentals, including audience segmentation, keyword research, retargeting, and landing page optimization.
- Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams and present insights clearly.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in B2B SaaS, cybersecurity, brand protection, or related digital product environments is an advantage.
- Comfort working in a fast-paced, high-growth environment with a focus on experimentation, continuous learning

📌 Performance Marketer (Gurugram)
🏢 Bytescare
📍 Gurugram