18 Aug
|
ClimbX Global
|
Bhopal
18 Aug
ClimbX Global
Bhopal
Company: ClimbX Global
Location: Bhopal, Madhya Pradesh
Job Type: Full-Time
Experience: Minimum 1 Year
ABOUT THE ROLE
ClimbX Global is looking for a results-driven and analytical Performance Marketer with at least 1 year of experience in planning, executing, and optimizing digital marketing campaigns. The ideal candidate should have hands-on experience with paid advertising platforms and a strong understanding of performance marketing metrics.
KEY RESPONSIBILITIES
- Plan, execute, and manage paid marketing campaigns across Meta Ads, Google Ads, and other relevant platforms.
- Develop and manage campaigns based on business objectives such as lead generation, conversions, website traffic, and sales.
- Conduct audience research, competitor analysis, and campaign planning.
- Create and manage different campaign types, ad sets, audiences, creatives, and budgets.
- Monitor campaign performance and optimize campaigns to improve ROI, ROAS, CPL, CPA, CTR, CPC, and conversion rates.
- Perform A/B testing for creatives, ad copies, audiences, placements, and landing pages.
- Analyze campaign data and prepare regular performance reports.
- Identify trends and insights from campaign data and recommend actionable improvements.
- Manage and optimize campaign budgets effectively.
- Coordinate with the creative, content, social media, and sales teams to improve campaign performance.
- Track leads and conversions and ensure proper campaign tracking and attribution.
- Stay updated with the latest Meta Ads, Google Ads, digital marketing trends, and platform updates.
REQUIRED SKILLS
- Minimum 1 year of hands-on experience in Performance Marketing.
- Strong knowledge of Meta Ads Manager and Google Ads.
- Understanding of lead generation and conversion campaigns.
- Good knowledge of performance marketing metrics such as CPL, CPA, CTR, CPC, CPM, ROAS, and ROI.
- Experience in campaign optimization and budget management.
- Knowledge of audience targeting, retargeting, lookalike audiences, and remarketing.
- Understanding of A/B testing and campaign experimentation.
- Basic knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking is preferred.
- Strong analytical and problem-solving skills.
- Good understanding of digital marketing funnels and customer journeys.
- Ability to analyze data and convert insights into actionable strategies.
- Good communication and teamwork skills.
- Ability to manage multiple campaigns and meet deadlines.
QUALIFICATIONS
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Certification in Google Ads, Meta Ads, or Digital Marketing will be an added advantage.
- Candidates with a proven portfolio or demonstrated campaign results will be preferred.
WHAT WE'RE LOOKING FOR
We are looking for someone who is data-driven, proactive, curious, and focused on results. The ideal candidate should be comfortable working with numbers, testing new strategies, and continuously optimizing campaigns for better performance.
WHY JOIN CLIMBX GLOBAL?
- Opportunity to work on real-world digital marketing campaigns.
- Learn and work across multiple industries and business verticals.
- Growth-oriented and collaborative work environment.
- Prospect to develop expertise in paid advertising and performance marketing.
- Career growth and learning opportunities.
HOW TO APPLY?
Interested candidates can apply directly through LinkedIn using the “Easy Apply” option.
📌 Performance Marketer (Bhopal)
🏢 ClimbX Global
📍 Bhopal