Performance Marketing Expert

Inboxkit • Full-time (Onsite Role)

About the Role

Inboxkit builds the infrastructure layer for outbound communication, encompassing InboxKit (mailbox and domain infrastructure), SendKit (sending and campaign platform), Enrich (data and enrichment APIs), and multiply.sh (an AI-powered growth tool for founders). To date, growth has been driven primarily through outbound channels, with minimal contribution from paid acquisition.

We are hiring our first Performance Marketing Expert to take full ownership of paid acquisition, build out the self-serve conversion funnel, and establish the attribution framework required to measure return on marketing spend.

Key Responsibilities

- Own paid acquisition strategy and execution across Google, LinkedIn, Meta, and other relevant channels, including budget allocation, creative direction, and bid management
- Plan, execute, and manage paid advertising budgets specifically targeting the US market
- Manage the self-serve funnel end-to-end (advertisement → landing page → sign-up → activation → paid conversion), with accountability for conversion rate at every stage
- Design and implement attribution tracking from sign-up through to revenue generation




- Collaborate with the design and content teams to build high-converting landing pages and conduct structured A/B testing
- Develop distinct positioning and marketing strategies for four products across four different buyer segments (agencies, GTM teams, developers, and independent founders)
- Share performance insights with the outbound and GTM teams to inform broader messaging strategy

Requirements

- Minimum 3 years of experience managing paid acquisition for B2B SaaS organisations, with demonstrated ownership of marketing budgets
- Mandatory experience managing paid advertising budgets in the US market
- Solid analytical capability, with experience in building independent performance reporting
- Working knowledge of conversion tracking and attribution methodologies, including pixel implementation, server-side event tracking, and UTM parameter management
- Proven ability to write and direct advertising creative tailored to a technical audience
- Preferred Qualifications
- Experience marketing developer tools, APIs, or infrastructure-based products
- Familiarity with the cold email and outbound marketing ecosystem
- Hands-on experience with landing page development and experimentation tools
- Working proficiency with AI-based marketing and productivity tools

📌 performance marketer (Gurugram)
🏢 Inboxkit
📍 Gurugram