About the Role :-

We are looking for a energetic, creative, and result-oriented Marketing Manager to lead the marketing efforts for multiple brands across different industries, including Restaurants & Hospitality, Fashion & Apparel, and Home Lift Solutions. The ideal candidate should be capable of developing brand strategies, managing digital marketing, generating qualified leads, increasing customer engagement, and driving overall business growth.

This role requires someone who can think strategically while also executing campaigns independently.

Key Responsibilities :-

Brand Strategy & Marketing

- Develop and execute annual and monthly marketing plans for all business verticals.
- Build and strengthen brand identity across all platforms.
- Plan seasonal campaigns, product launches, restaurant promotions, and festive marketing.
- Conduct competitor and market analysis.
- Identify new marketing opportunities and growth channels.

Digital Marketing

- Manage Instagram, Facebook, LinkedIn, Google Business Profile, YouTube, and other digital platforms.
- Plan and execute paid advertising campaigns (Meta Ads, Google Ads, LinkedIn Ads).
- Improve website traffic, SEO, and online visibility.
- Monitor campaign performance and optimize ROI.
- Manage email marketing and WhatsApp campaigns.

Content & Creative Management
- Prepare monthly content calendars.
- Coordinate with graphic designers, photographers, and videographers.
- Write marketing copy, brochures, blogs, product descriptions, and promotional content.
- Ensure consistent brand communication across all businesses.

Lead Generation :-

Home Lift Business

- Generate quality B2C and B2B leads.
- Create campaigns targeting architects, builders, interior designers, and homeowners.
- Support the sales team with marketing-qualified leads.

Clothing Business

- Increase online and offline sales through social media and influencer collaborations.
- Plan product launches,



festive campaigns, exhibitions, and promotional events.
- Build customer loyalty and repeat purchases.

Restaurant Business

- Increase footfall and online orders.
- Plan restaurant events, food festivals, influencer collaborations, and local promotions.
- Manage food delivery platform promotions and customer engagement.

Events & Promotions
- Plan exhibitions, launch events, seasonal promotions, and customer engagement activities.
- Coordinate with vendors, agencies, and event partners.
- Organize PR activities and media collaborations where required.

Website Management

- Coordinate website updates.
- Ensure products, menus, blogs, and promotional content remain updated.
- Work with developers for website improvements and landing pages.

Vendor & Agency Management
- Coordinate with advertising agencies, printers, photographers, influencers, and digital marketing partners.
- Negotiate pricing and monitor service quality.

Analytics & Reporting
- Track campaign performance.
- Measure ROI and lead conversion.
- Prepare weekly and monthly marketing reports.
- Present marketing insights and recommendations to management.

Required Skills:-
- Excellent communication and presentation skills.
- Strong copywriting ability.
- Digital marketing expertise.
- Meta Ads & Google Ads management.
- SEO & SEM knowledge.
- Social media strategy.
- Branding and campaign planning.
- CRM and lead management.
- Marketing automation tools.
- Budget planning and campaign management.
- Photography/video shoot coordination.




- Influencer marketing.
- Event management.
- Analytical and data-driven decision-making.

Preffered Software Knowledge :-
- Meta Business Suite
- Google Ads
- Google Analytics
- Canva
- Adobe Photoshop / Illustrator (basic understanding)
- WordPress
- Shopify (preferred)
- Microsoft Office
- CRM Software
- AI tools such as ChatGPT, Canva AI, Midjourney, etc.

Qualification:-
- MBA in Marketing / PGDM (Preferred)
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.

Experience:-
- 5–10 years of experience in marketing.
- Experience handling multiple brands will be an advantage.
- Prior experience in Retail, Hospitality, Fashion, Real Estate, Luxury Products, Home Improvement, or Consumer Businesses is preferred.

Key Performance Indicators (KPIs):-
- Brand awareness growth
- Lead generation targets
- Cost per lead
- Sales generated through marketing campaigns
- Website traffic growth
- Social media engagement and follower growth
- Return on Advertising Spend (ROAS)
- Customer acquisition cost
- Restaurant footfall growth
- Online order growth
- Clothing sales growth
- Marketing campaign ROI

Personal Attributes:-
- Highly creative with strong business acumen.
- Self-driven and capable of working independently.
- Excellent organizational and project management skills.
- Strong leadership and team coordination abilities.
- Ability to manage multiple brands simultaneously.
- Detail-oriented with a problem-solving mindset.
- Passionate about innovation and emerging marketing trends.

What We Offer:-
- Opportunity to lead marketing for multiple growing brands.
- Exposure to diverse industries and business models.
- Creative freedom to build impactful campaigns.
- Performance-based incentives and career growth opportunities.
- Collaborative and entrepreneurial work environment.

📌 Marketing Specialist (Gurugram)
🏢 Maverick Fusion Marketing
📍 Gurugram