Marketing & Content Specialist – Video & Social MediaOrganisation: Invincio Services LLP

Department: Marketing & Digital Content

Role: Marketing & Content Specialist

Reporting To: Founder/CEO / Designated Marketing Head

Location: As per organisational requirement

- Role PurposeInvincio Services LLP is looking for a creative, proactive and execution-oriented Marketing & Content Specialistwho can independently manage the complete content lifecycle across our various digital platforms, with a major focus on YouTube and short-form video content.

The individual will be responsible for curating ideas, planning content, recording videos, editing, packaging, publishing, promoting and analysing content across multiple YouTube channels and other social media platforms.

This is a hands-on role. The person should not merely prepare content plans but should be comfortable picking up the camera/mobile phone, recording content, editing it and ensuring that the final content is published professionally and on schedule.

- Key ResponsibilitiesA. Content Strategy & Planning
- Develop weekly and monthly content calendars for various Invincio YouTube and social media channels.
- Identify content opportunities based on:
- Upcoming examinations
- SSB dates and entries
- Student requirements
- Current trends
- Success stories
- Faculty expertise
- Events and workshops
- Frequently asked questions from aspirants
- Maintain an appropriate balance between:
- Educational content
- Informational content
- Success stories
- Student testimonials
- Promotional content
- Long-form videos
- YouTube Shorts/Reels
- Event coverage
- Behind-the-scenes content
- Coordinate with the CEO, mentors, faculty and other stakeholders to identify topics worth converting into digital content.
- Maintain a structured content bank so that content can be produced and released consistently.

3. Video Recording & ProductionThe Marketing & Content Specialist will be expected to independently manage routine video production.

Responsibilities include

- Plan the format and structure of videos before recording.
- Prepare basic scripts, talking points and hooks wherever required.
- Coordinate recording schedules with mentors, faculty, students and management.
- Record:
- Long-form YouTube videos
- YouTube Shorts
- Instagram/Facebook Reels
- Testimonials
- Interviews
- Podcasts
- Classroom snippets
- Student interactions
- Events
- Promotional videos
- Ensure suitable:
- Lighting
- Framing
- Background
- Audio quality
- Camera positioning
- Branding
- Maintain organised storage of raw video footage and photographs.

4. Video EditingThe candidate should be capable of independently editing routine marketing and educational videos.

This includes

- Editing long-form YouTube videos.
- Editing Shorts and Reels.
- Removing unnecessary portions and improving flow.
- Adding:
- Titles
- Subtitles/captions
- Transitions
- Logos
- Lower thirds
- Relevant images/video inserts
- Background music wherever appropriate
- Calls-to-action




- Converting long-form videos into multiple short-form content pieces.
- Creating engaging opening hooks, particularly for Shorts and Reels.
- Maintaining consistent Invincio branding across content.
- Optimising content for different aspect ratios and platforms.

Knowledge of tools such as Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, CapCut, Canva or equivalent editing software would be desirable.

- YouTube Channel ManagementThe person will be responsible for managing content across multiple YouTube channels of the organisation.

Responsibilities include

- Uploading and scheduling videos.
- Writing compelling:
- Video titles
- Descriptions
- Chapters
- Calls-to-action
- Selecting relevant keywords and hashtags.
- Creating or coordinating attractive thumbnails.
- Organising videos into appropriate playlists.
- Adding end screens, cards and relevant links wherever required.
- Ensuring consistency in publishing schedules.
- Optimising videos for YouTube search and discoverability.
- Monitoring comments and highlighting important audience feedback.
- Ensuring content is correctly categorised according to the relevant Invincio vertical/channel.

6. Social Media Content ManagementThe role will also include repurposing and distributing content across platforms including:
- Instagram
- Facebook
- LinkedIn
- YouTube Shorts
- WhatsApp Channels/Communities
- Other platforms adopted by the organisation

The objective should be to extract maximum value from every piece of content.

For example

1 podcast → multiple Shorts/Reels → quote posts → carousel → YouTube clips → LinkedIn content → WhatsApp promotion.

- Content Marketing & Promotion
- Identify older high-performing content that can be repurposed or reposted.
- Promote upcoming:
- SSB batches
- Written examination programs
- Workshops
- Free sessions
- Webinars
- Events
- Collaborations
- Capture and appropriately present student success stories.
- Build campaigns around results, recommendations and achievements.
- Assist in promotional campaigns for new programs and centres.
- Coordinate timely release of content around examination and admission cycles.

8. Analytics & Performance TrackingThe specialist should track the performance of published content rather than focusing only on posting volume.

Monitor

- Views
- Watch time
- Audience retention
- Impressions
- Click-through rate
- Subscriber growth
- Engagement
- Reel/Short completion rates
- Leads/enquiries generated
- Content responsible for conversions

A basic monthly digital performance report should identify:

- Best-performing content
- Poor-performing content




- Topics generating maximum engagement
- Formats that should be increased/reduced
- Recommendations for the following month

9. Content Repository & Data ManagementThe specialist will also be responsible for maintaining an organised digital content library containing:
- Raw videos
- Edited videos
- Photographs
- Testimonials
- Thumbnails
- Logos
- Templates
- Published content
- Scripts
- Student success stories

Files must be maintained in an organised folder structure so that content can be easily retrieved and reused.
- Required SkillsThe ideal candidate should possess:

- Strong understanding of YouTube and short-form video platforms.
- Video shooting and basic production skills.
- Strong video editing capability.
- Canva/design skills.
- Understanding of social media trends.
- Basic YouTube SEO knowledge.
- Good written English.
- Ability to write engaging titles, captions and hooks.
- Ability to work independently.
- Solid organisational and planning skills.
- Ability to manage multiple content streams simultaneously.
- Attention to detail.
- Creativity combined with strong execution capability.

Experience in the education, defence preparation, competitive examination, training or mentorship industry will be an added advantage.

- Preferred AttributesWe are particularly looking for someone who:

- Is comfortable appearing behind or occasionally in front of the camera when required.
- Takes ownership rather than waiting for daily instructions.
- Can convert a simple idea into publishable content.
- Understands what makes people stop scrolling and watch.
- Can distinguish between educational content and overt advertising.
- Understands the importance of storytelling.
- Can work in a fast-moving environment.
- Is comfortable interacting with students, mentors, faculty and senior professionals.
- Can plan ahead instead of creating content only on the day it needs to be posted.

12. Key Performance Indicators – KPIsPerformance may be assessed on:
1. Adherence to the approved content calendar.
2. Number and quality of long-form videos produced.
3. Number and quality of Shorts/Reels produced.
4. Consistency of posting.
5. Growth in organic reach.
6. Improvement in YouTube watch time and retention.
7. Subscriber/follower growth.
8. Engagement generated by content.
9. Leads/enquiries attributable to organic content.
10. Timely coverage of organisational events and achievements.
11. Quality and organisation of the content repository.
12. Ability to independently execute campaigns from concept to publication.

13. Ownership of the Content CycleThe Marketing & Content Specialist should ultimately be capable of handling: IDEA → RESEARCH → CONTENT PLAN → SCRIPT/TALKING POINTS → RECORD → EDIT → THUMBNAIL/PACKAGING → TITLE & DESCRIPTION → PUBLISH → DISTRIBUTE → ANALYSE → REPURPOSE The expectation is therefore not simply to manage social media, but to own the complete digital content production and distribution process.

📌 Marketing Specialist (New Delhi)
🏢 Invincio Consultants and Training
📍 New Delhi