Key ResponsibilitiesCampaigns• Plan and execute B2B marketing campaigns across email, LinkedIn, and digital channels, targeting both existing accounts and prospective clients

- Develop and manage outreach sequences for new-logo prospecting and re-engagement of lapsed contacts
- Build and maintain account-based marketing (ABM) campaigns targeted at specific stakeholder functions within priority accounts
- Monitor campaign performance metrics, draw insights, and recommend adjustments to improve results

Social Media & Content• Manage the company LinkedIn page - content planning, post scheduling, carousel production, and performance reporting
- Coordinate with internal teams to develop blog posts, case studies, capability materials, and thought leadership content
- Maintain a structured content calendar and ensure consistent publishing cadence across all channels
- Produce campaign graphics and social assets liaising with the design resource

CRM & Pipeline Support• Maintain CRM data hygiene - contact records, pipeline stages, and activity logging
- Build and manage target contact lists for outreach campaigns, using prospecting tools and LinkedIn
- Track engagement signals across campaigns and provide Account Leads with regular reports on active prospects

Events & Industry Presence• Support in the planning for focused events.
- Manage pre-event and post-event marketing activities, including promotional content and follow-up campaigns
- Support the coordination of webinars, partner blog contributions,



and other visibility-building activities

Analytics & Reporting• Track and report on marketing KPIs - campaign performance, content output, social growth, and pipeline contribution and report to senior leadership
- Research on current accounts and target accounts and share updates with team to align on content for reach outs.

Skills and QualificationsRequired

Preferred

- 4–6 years of B2B marketing experience with direct campaign execution responsibility
- Proven experience managing email marketing campaigns end-to-end
- LinkedIn company page ownership - content, scheduling, analytics
- Proficiency in Canva for graphic and social asset production
- CRM experience: Pipedrive, HubSpot, Salesforce, or equivalent
- Strong written communication - email, social, and long-form copy
- Organised, self-directed, and comfortable managing multiple priorities
- Proficiency with use of AI to generate robust relevant content, planning and execution
- Background in technology, analytics, SaaS, or consulting marketing
- Experience with account-based marketing (ABM) methodology
- Familiarity with contact prospecting tools
- Basic SEO knowledge
- Exposure to the pharma or life sciences sector

Education: Bachelor's or Master's degree in Marketing, Business, Communications, or a related field. Engineering graduates with relevant experience may also apply. Professional certifications in digital marketing or CRM platforms are advantageous.

📌 Marketing Ops Specialist (Bengaluru)
🏢 DataZymes
📍 Bengaluru