18 Aug
|
SAHARANPUR CHARITABLE HOSPITAL AND RESEARCH INSTITUTE
|
Saharanpur
18 Aug
SAHARANPUR CHARITABLE HOSPITAL AND RESEARCH INSTITUTE
Saharanpur
Hiring: Marketing Manager – Healthcare / Hospital Marketing
Location: Saharanpur, Uttar Pradesh
Experience: 3–6 years | Healthcare/Hospital Marketing preferred
Employment: Full-time
Company Description: Saharanpur Charitable Hospital & Research Institute is a 40-bedded healthcare facility dedicated to accessible, ethical, and patient-centered care for the local community. The hospital offers services across five core specialties: General Medicine, General Surgery, Pediatrics, Gynaecology & Obstetrics, and Orthopaedics. The organization is committed to affordability, compassionate service, and ongoing medical research to improve patient outcomes.
It aims to remain a trusted healthcare provider for Saharanpur and the surrounding regions.
Role Description The Marketing Manager is a full-time, on-site role based in Saharanpur. This position is responsible for planning and executing marketing strategies that promote hospital services and strengthen the hospital’s presence in the community.
Key Responsibilities:
- Develop and execute digital and offline marketing strategies for the hospital.
- Plan and manage hospital marketing campaigns, promotions, events and outreach activities.
- Build and maintain solid professional relationships with RMPs, consultants, clinics and referral networks.
- Manage and coordinate the on-ground PRO/marketing team, including targets, daily activities and performance.
- Collaborate with doctors and hospital departments to develop specialty-focused campaigns.
- Manage social media, Google presence, digital campaigns and other online marketing initiatives.
- Coordinate with external agencies/vendors for creative, advertising and promotional activities.
- Track campaign performance, lead generation, conversions, referral volumes and ROI.
- Prepare regular marketing reports and use data to improve campaign performance.
- Identify new opportunities for increasing OPD, IPD, surgeries and specialty-wise patient footfall.
- Organize CME programs, doctor meets, health camps, corporate outreach and community engagement initiatives.
Candidate Profile: We are looking for someone who:
- Has proven experience in healthcare/hospital marketing.
- Understands both digital and offline/field marketing.
- Has strong experience working with RMPs, doctors and referral networks.
- Can effectively manage and motivate a PRO/on-ground marketing team.
- Is comfortable with extensive field visits and building relationships.
- Has strong communication, networking and negotiation skills.
- Is target-oriented, analytical and proactive.
- Can independently plan, execute and measure marketing campaigns.
- Understands how hospital marketing translates into patient acquisition and revenue growth.
Interested candidates:
Please send your CV via LinkedIn or email.
📌 Marketing Manager (Saharanpur)
🏢 SAHARANPUR CHARITABLE HOSPITAL AND RESEARCH INSTITUTE
📍 Saharanpur