B2B Marketing & Content Manager — Hoopr SmashLocation: Mumbai | Experience: 3–6 years | Type: Full-time

About Hoopr Smash

Hoopr Smash is India’s leading music licensing marketplace, currently serving 135+ brands across FMCG, D2C, retail, beauty, fashion and other consumer categories. Brands including Libas, Pilgrim, Traya, Country Delight, Meesho and Marico use Hoopr Smash to access popular and trending music for their digital content.

We’re looking for a B2B Marketing & Content Manager who can help take Hoopr Smash to the next level — driving greater awareness across the brand and agency ecosystem, strengthening our presence in the market, and making Hoopr Smash a household name in music licensing for brands. You’ll play a key role in ensuring that when brands think about using popular music for their content, Hoopr Smash is the first name that comes to mind.

The RoleThis is a hands-on marketing role combining B2B demand generation, content marketing, social media and brand storytelling. You’ll work closely with the sales and leadership teams to expand our reach across the brand ecosystem, create meaningful conversations with the right audiences, and turn Hoopr Smash’s existing market presence into stronger awareness, preference and demand.

What You’ll Do

- Build and execute B2B marketing campaigns across LinkedIn, email, WhatsApp, partnerships, events and other relevant channels.
- Own the content calendar and social presence for Hoopr Smash across LinkedIn, Instagram and other platforms.
- Create sharp,



engaging content around music, brands, creators, copyright, trends and the future of digital content.
- Conceptualise and execute campaigns, reels, carousels, newsletters, blogs, case studies and thought-leadership content.
- Create marketing assets that help sales teams open conversations and convert prospects.
- Identify relevant industry events, partnerships and communities to increase visibility within the brand and agency ecosystem.
- Track marketing performance, understand what drives engagement and leads, and continuously optimise.

- What We’re Looking For

- 3–6 years of experience in B2B marketing, content marketing, growth or a similar role.
- Solid understanding of B2B marketing channels, especially LinkedIn, email, content and lead generation.
- Excellent writing, storytelling and content creation skills.
- Someone who can think strategically but also execute hands-on.
- Comfortable working with designers, video editors and agencies, while being able to create basic content independently.
- Data-driven and focused on awareness, engagement, leads and business impact.
- Experience in music, media, creator economy, SaaS, advertising or entertainment is a plus.

The Ideal PersonSomeone who can go from:

“Who should we target?” → “What should we say?” → “Let’s create it.” → “Let’s launch it.” → “Here’s what worked.”

If you’re excited about music, brands, culture and building category-defining brands, we’d love to hear from you.

📌 Marketing Manager (Mumbai)
🏢 Hoopr
📍 Mumbai