Marketing & Content Manager – RUHEVA
Location: Mumbai (Bombay), India
Work Mode: Hybrid
Employment Type: Full-Time
About RUHEVA
RUHEVA by Nysom Sleep Solutions is building a new-age sleep and wellness brand focused on helping people achieve better sleep, recovery, and overall well-being through science-backed solutions and innovative products. The company is preparing for an ambitious international launch and aims to redefine how consumers approach sleep health in modern lifestyles.
RUHEVA is a fully funded startup founded by industry leaders with experience at Meta, L'Oréal, and Procter & Gamble, bringing together expertise in consumer brands, technology, growth marketing, and global market expansion.
About the Role
We are looking for a highly creative and execution-focused Marketing & Content Manager to drive the launch and growth of RUHEVA across digital and offline channels. This role will own content, social media, creative development, AI-powered marketing initiatives, and on-ground brand-building activities.
The ideal candidate combines strong marketing fundamentals with hands-on expertise in modern AI marketing and creative tools, enabling the brand to scale rapidly and efficiently.
Key Responsibilities
Brand Launch & Marketing Strategy
Support the launch and growth strategy for RUHEVA in India and international markets.
Develop and execute integrated marketing campaigns across digital and offline channels.
Create and manage marketing calendars, campaign plans, and launch timelines.
Identify growth opportunities and recommend innovative marketing initiatives.
End-to-End Social Media Management
Own and manage all social media platforms.
Develop content strategies and posting calendars.
Monitor engagement, community interactions, and audience growth.
Drive brand awareness, engagement, and conversion through organic and paid initiatives.
LinkedIn Management
Build and manage the company's LinkedIn presence.
Create founder-led thought leadership content.
Develop employer branding and corporate communication initiatives.
Grow professional audiences and engagement.
Content Creation
Create high-quality written content for:
Social media
Blogs
Website content
Email campaigns
Newsletters
Product launches
PR and communication materials
Maintain a consistent brand voice across all channels.
Creative Development & Ad Creation
Develop static and video creatives for digital campaigns.
Create performance marketing assets for Meta, Google, LinkedIn, and other platforms.
Coordinate with agencies, freelancers, and production partners when required.
AI Video Development
Create AI-generated video content for marketing campaigns, social media, product launches, and educational content.
Utilize advanced AI video generation tools to accelerate content production.
Experiment with emerging AI technologies to improve creative efficiency and engagement.
AI-Powered Marketing
Leverage AI tools for
Content generation
Campaign optimization
Market research
Customer insights
Marketing automation
SEO enhancement
Performance reporting
On-Ground Marketing Activities
Support events, activations, exhibitions, wellness initiatives, and experiential marketing programs.
Coordinate vendor relationships and event execution.
Assist in planning and managing launch events and promotional activities.
Analytics & Reporting
Monitor campaign performance across channels.
Track KPIs and marketing metrics.
Generate actionable insights and recommendations for optimization.
Qualifications
Education
Bachelor's degree in Marketing, Communications, Business, Media, or a related field.
MBA preferred but not mandatory.
Experience
1–2 years of experience in marketing, digital marketing, content marketing, brand management, social media management, or related fields.
Required Skills
Marketing & Communication
Excellent written and verbal communication skills.
Strong content writing and storytelling abilities.
Understanding of digital marketing, social media, branding, and campaign execution.
AI Marketing Tools
Advanced working knowledge of tools such as:
ChatGPT
Claude
Gemini
Perplexity
Jasper
Copy.ai
HubSpot AI
Other AI-powered marketing platforms
AI Design & Creative Tools
Advanced proficiency with
Canva AI
Adobe Firefly
Midjourney
DALL·E
Leonardo AI
Figma AI
Similar AI-powered design platforms
AI Video Tools
Hands-on experience with tools such as:
Runway
Synthesia
Pika
Kling
HeyGen
Other AI video-generation platforms
Preferred Candidate Profile
Strong interest in consumer brands, wellness, health, lifestyle, or D2C businesses.
Highly organized and capable of managing multiple projects simultaneously.
Creative thinker with strong attention to detail.
Comfortable working in a startup setting with high ownership and accountability.
Passionate about leveraging AI to improve marketing effectiveness and creative output.
Why Join RUHEVA?
Opportunity to help build and launch a global consumer wellness brand from the ground up.
- Work directly with founders who are ex-Meta, ex-L'Oréal, and ex-Procter & Gamble.
Significant exposure to brand building, growth marketing, content strategy, and international expansion.
Fast-paced startup environment with substantial learning and growth opportunities.
- Competitive compensation and the opportunity to contribute meaningfully to a high-growth, fully funded venture.
📌 Marketing and Content Manager (Mumbai)
🏢 Nysom
📍 Mumbai