Company Description Assessfy is building a trustworthy and intelligent assessment infrastructure that helps organizations evaluate skills, capabilities, and performance with greater accuracy. The company focuses on creating reliable, data-driven assessment solutions that support better decision-making in education, hiring, and workforce development. Assessfy emphasizes transparency, security, and fairness in its platforms to ensure stakeholders can rely on the results.
Team members collaborate across disciplines to design and deliver tools that scale efficiently and adapt to diverse assessment needs.
Role Description This is a hybrid Marketing and Sales Leader role based in the Pune Division, with flexibility for partial work from home. The Marketing and Sales Leader will drive go-to-market initiatives, develop and execute marketing strategies, and lead sales efforts to acquire and grow key accounts. Day-to-day responsibilities include conducting market research, identifying target segments, managing campaigns, and building strong customer relationships through consultative selling.
The role involves collaborating with product and operations teams to refine value propositions, preparing presentations and proposals, and tracking performance against revenue and growth targets.
The person in this role will also mentor team members, optimize sales and marketing processes, and represent Assessfy at industry events and client meetings.
Qualifications
- Candidates should possess solid Communication and Customer Service skills, with the ability to explain complex solutions clearly and build long-term client relationships.
- Candidates should possess Market Research skills to analyze customer needs, competitive landscapes, and emerging trends in assessment and related domains.
- Candidates should possess Sales skills, including pipeline management, negotiation, closing techniques, and experience working with B2B clients.
- Candidates should possess Marketing Strategy skills, such as campaign planning, positioning, messaging, and coordinating digital and offline initiatives.
- Experience in SaaS, EdTech, HR Tech, or assessment platforms is beneficial.
- Demonstrated leadership abilities, including team collaboration, mentoring, and cross-functional coordination.
- Comfort with data-driven decision-making, CRM tools, and basic analytics platforms.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree or relevant certifications are an advantage.
📌 Marketing and Sales Leader (Pune)
🏢 Assessfy
📍 Pune