Management Level: 07 - Manager - Sales Effectiveness Location: Bengaluru Must have skills: Sales Effectiveness, Content Strategy & Planning, Copywriting & Editing, Sales Enablement Content, Marketing Collateral Development Good to have skills: SEO & Digital Content Optimization, Lead Generation Content, Campaign Content Development, Customer Journey Mapping, Cross-functional Collaboration, Content Performance Analytics Experience: 12+ years of experience is required Educational Qualification: Graduate (Marketing, Mass Com., Journalism Preferred) Key Roles &

Responsibilities Develop content for landing pages, brochures, emailers, ads, advertorials, presentations, solution briefs, case studies, and sales collateral. Create messaging frameworks and content plans aligned with business goals, target audiences, and sales objectives. Develop content supporting the full customer journey, including prospecting, lead generation, nurturing, and engagement.

Partner with sales, marketing, product, digital, and business teams to understand requirements and translate them into effective content. Support campaigns across websites, email, paid media, social media, and other digital channels. Collaborate with creative/design teams for effective execution and consistent brand communication.

Monitor content performance and optimize messaging, engagement, lead generation, and conversion. Maintain consistent brand voice, messaging, quality, and communication standards. Track industry trends, customer insights, competitor positioning, and content best practices.

Manage multiple projects, prioritize deliverables, and ensure timely, high-quality execution.

Required Qualifications 12+ years of experience in sales enablement, content marketing, marketing communications,



or related functions. Strong writing, editing, storytelling, and communication skills. Strong knowledge of content strategy, customer journeys, lead generation, sales funnels, and conversion optimization.

Proven experience creating sales and marketing content across multiple formats and channels. Strong stakeholder management and cross-functional collaboration skills. Ability to manage multiple priorities and deliver within timelines.

Strong attention to detail and ability to convert business requirements into effective content. B2B, technology, consulting, or professional services experience preferred.

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Accenture is a leading global professional services company that helps the world’s leading businesses,



governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with solid ecosystem relationships.

We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com

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📌 Manager - Sales Effectiveness (Bengaluru)
🏢 Accenture
📍 Bengaluru