Company Description:

Rupa And Company Limited is India’s largest selling knitwear brand, offering a comprehensive range of knitted garments from innerwear and casual wear to sleepwear and thermal wear. Rupa is the largest manufacturer of inner and casual wear in India, with popular brands such as Frontline, Euro, Bumchums, Torrido, Thermocot, Softline, and Jon.

Role Description:

The LFS Manager is a full time, on-site role based in Kolkata, responsible for leading and expanding Rupa’s business. We are looking for a dynamic and result-driven "LFS Manager", having a good experience of 10+ years of experience in Modern Trade sales within the innerwear, apparel, hosiery, textile, or garment industry.

Key Responsibilities:

- Drive primary and secondary sales growth across Large Format Stores.
- Achieve monthly, quarterly, and annual sales targets for assigned LFS accounts.
- Identify opportunities for business expansion, new store listings, and category.
- Negotiate commercial terms, product listings, promotions, pricing, and annual agreements.
- Ensure product availability and optimum stock levels across all stores.
- Monitor planogram compliance, shelf visibility, merchandising, and promotional displays.
- Minimize stock-outs and excess inventory.
- Analyze sales trends, store productivity, and category performance.




- Track KPIs such as sales achievement, fill rate, off-take, stock cover, and visibility compliance.
- Prepare MIS reports, sales forecasts, and business reviews.
- Work closely with supply chain and distributors to maintain healthy stock levels.
- Monitor fill rates, inventory aging, and replenishment cycles.
- Minimize stock-outs and excess inventory.
- Lead and coach merchandisers, promoters, and field executives.
- Monitor productivity and ensure adherence to operational standards.
- Conduct regular training and performance reviews.

Required Skills & Qualification:

- Experience: Minimum 10+ years of relevant experience in Modern Trade Sales is mandatory.
- Experience handling key accounts such as Reliance Retail, DMart, Spencer's, Star Bazaar, Metro, Shoppers Stop, Pantaloons and regional LFS chains.
- Strong understanding of modern trade operations, merchandising, category management, and retail negotiations.
- Educational Qualification: Graduate in any discipline. MBA/PGDM will be an added advantage.
- Preferred Industry Experience: Candidates with experience in the Innerwear, Apparel, Hosiery, Textile, or Garment industry will be preferred.

Interested candidates please share your updated resumes at [email protected] and [email protected]

📌 LFS Manager (Large Format Store) (Kolkata)
🏢 RupaLimited
📍 Kolkata