We are looking for a proactive and target-driven Lead Generation to manage lead generation and client acquisition through Upwork.
You will be responsible for finding relevant projects, researching potential clients, creating personalised proposals, managing conversations and follow-ups, and generating qualified business opportunities. The ideal candidate should understand Upwork as a sales channel and be focused on converting opportunities into actual clients.
Key Responsibilities
- Monitor Upwork daily and identify relevant projects aligned with our services.
- Research clients and understand their requirements before applying.
- Write personalised and compelling Upwork proposals instead of generic templates.
- Manage multiple active proposals, client conversations, and follow-ups.
- Respond to client messages promptly and professionally.
- Conduct initial discussions to understand requirements and qualify opportunities.
- Coordinate with the sales/delivery team when deeper technical or service discussions are required.
- Maintain and optimise the company’s Upwork profile and portfolio.
- Track proposals sent, responses, interviews, conversions, and contract value.
- Manage Upwork Connects efficiently and focus on high-potential opportunities.
- Build a consistent pipeline rather than relying on occasional wins.
- Share regular reports on lead generation and Upwork performance.
Preferred Skills
- Strong understanding of Upwork bidding and proposal writing.
- Excellent written and spoken English.
- Strong research and client communication skills.
- Good understanding of sales and lead qualification.
- Strong follow-up and relationship-management skills.
- Ability to identify high-quality opportunities quickly.
- Comfortable managing multiple prospects simultaneously.
- Familiarity with CRM and sales reporting tools.
- Target-driven and highly organised.
- Strong ownership and ability to work independently.
Experience
- 1–3 years of experience in Upwork bidding, lead generation, business development, sales, or client acquisition.
- Proven experience generating leads or winning projects through Upwork is strongly preferred.
- Experience with digital marketing, SEO, web development, SaaS, consulting, or agency services will be an advantage.
- Candidates with a demonstrable Upwork profile, proposal history, or previous client wins will be preferred.
Why Join Us
- Work with international clients and target global markets.
- Own the Upwork lead-generation process and directly contribute to revenue growth.
- Work with a growing team and modern sales tools.
- Performance-based incentives and clear growth opportunities.
- Opportunity to grow into a Business Development or Sales role.
- Be part of a fast-paced, execution-focused work setting.
📌 Lead Generation Executive (Upwork) (Kolkata)
🏢 Opvia.in
📍 Kolkata
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