We are looking for a proactive and target-driven Lead Generation to manage lead generation and client acquisition through Upwork.
You will be responsible for finding relevant projects, researching potential clients, creating personalised proposals, managing conversations and follow-ups, and generating qualified business opportunities. The ideal candidate should understand Upwork as a sales channel and be focused on converting opportunities into actual clients.
Key Responsibilities
Monitor Upwork daily and identify relevant projects aligned with our services.
Research clients and understand their requirements before applying.
Write personalised and compelling Upwork proposals instead of generic templates.
Manage multiple active proposals, client conversations, and follow-ups.
Respond to client messages promptly and professionally.
Conduct initial discussions to understand requirements and qualify opportunities.
Coordinate with the sales/delivery team when deeper technical or service discussions are required.
Maintain and optimise the company’s Upwork profile and portfolio.
Track proposals sent, responses, interviews, conversions, and contract value.
Manage Upwork Connects efficiently and focus on high-potential opportunities.
Build a consistent pipeline rather than relying on occasional wins.
Share regular reports on lead generation and Upwork performance.
Preferred Skills
Strong understanding of Upwork bidding and proposal writing.
Excellent written and spoken English.
Strong research and client communication skills.
Good understanding of sales and lead qualification.
Strong follow-up and relationship-management skills.
Ability to identify high-quality opportunities quickly.