We are looking for a highly driven and experienced Influencer Marketing Lead who can independently plan, execute, and scale influencer marketing campaigns across Instagram and YouTube for multiple fast-growing consumer brands.
This role is ideal for someone who understands creator marketing beyond just outreach — someone who can strategically plan budgets, estimate views/reach, manage CPM targets, drive quality traffic to Amazon and brand websites, and lead a team efficiently.
You will take ownership of influencer marketing operations, campaign execution, creator partnerships, reporting, and team management.
What You’ll Be Responsible For
- Lead end-to-end influencer marketing campaigns across Instagram & YouTube
- Plan monthly influencer marketing strategies for multiple brands
- Build campaigns based on target reach, CPM, engagement & conversion goals
- Manage and mentor a team of 5+ influencer marketing executives
- Identify, shortlist, negotiate and onboard relevant creators
- Drive traffic to Amazon, Flipkart & brand websites through creator campaigns
- Build long-term creator partnerships and affiliate collaborations
- Coordinate with content, design & marketplace teams for campaign execution
- Track campaign performance including:
- CPM
- Reach
- Engagement
- CTR
- Traffic
- Conversions
- ROI
- Maintain influencer databases, campaign trackers and reporting systems
- Ensure campaigns are delivered within timelines and budgets
- Stay updated with Instagram & YouTube algorithm trends
Ideal Candidate
- 3–6 years of experience in Influencer Marketing
- Experience handling Instagram & YouTube creator campaigns at scale
- Strong understanding of influencer marketing metrics and CPM planning
- Experience managing influencer marketing teams
- Solid communication and negotiation skills
- Experience working with D2C, E-commerce or Consumer Brands preferred
- Able to independently build campaign strategies and execution plans
- Data-driven mindset with strong ownership mentality
- Understanding of branding, storytelling and performance marketing
Preferred Experience
- Amazon-focused or D2C brand marketing experience
- Experience working with lifestyle, home appliance, tech or pet brands
- Hands-on experience using Google Sheets/Excel for campaign tracking
- Experience working with creators from 10K to 1M+ followers
- Understanding of paid amplification & creator whitelisting is a plus
Why Join Us?
- Opportunity to lead influencer marketing for multiple growing brands
- Quick-paced startup environment with high ownership
- Work directly on brand building, creator strategy & growth campaigns
- Freedom to experiment with creative campaign ideas
- Growth-focused role with long-term leadership opportunities