Role: Head of Influencer Marketing

Summary The Head of Influencer Marketing will lead the Influencer Marketing vertical at Tonic, with ownership across business growth, revenue, strategy, execution and team development.

The role involves working closely with the founders and Account Management teams to grow existing business, identify recent opportunities, develop influencer-led strategies and pitches, and oversee multiple campaigns from brief to delivery.

Responsibilities

- Own the growth, revenue and overall business performance of the Influencer Marketing vertical.
- Identify and develop opportunities across existing and prospective clients.
- Work with founders and Account Managers on pitches, proposals and influencer strategies.
- Oversee multiple campaigns across different clients, budgets and timelines.
- Ensure campaigns are strategically sound, commercially viable and executed well.
- Manage campaign commercials, budgets, margins and revenue flow.




- Work closely with Account Management, Creative, Strategy, Media and other teams to deliver integrated campaigns.
- Build and improve processes across planning, execution, reporting and team workflows.
- Lead, mentor and develop the Influencer Marketing team as the business grows.
- Identify gaps in people, processes and capabilities and put systems in place to address them.

Bonus Points If You

- Have experience building or scaling an Influencer Marketing function.
- Have handled both business development and campaign execution.
- Understand the commercial side of agency business, including budgets, margins and negotiations.
- Have a strong understanding of the creator ecosystem, platforms and emerging formats.
- Have experience working with senior clients, founders and cross-functional teams.

📌 Head of Influencer Marketing (Mumbai)
🏢 Tonic Worldwide
📍 Mumbai