Company Description Whyte Farms is a farm-to-table dairy brand focused on delivering farm fresh milk and dairy products to consumers. The company emphasizes quality, freshness, and transparency in its production and supply chain, appealing to customers who value natural and responsibly sourced food. Operations are centered around maintaining high hygiene and safety standards while preserving the authentic taste of fresh dairy.

Team members at Whyte Farms contribute to building a trusted, customer-centric brand in the quick-growing premium dairy segment.

The Mandate: Build the Brand, Own the Growth Engine

You'll be the architect of our consumer brand — not inheriting a playbook, but writing it. From a blank page, you'll define what we stand for, who we're for, and why we win, then translate that positioning into a growth engine that compounds.

Brand as Strategic Asset

- Build the brand from first principles — narrative, positioning ladder, and competitive moat — grounded in real audience research and competitive intelligence, not assumption.
- Make positioning a living discipline: continuously pressure-tested against customer insight, market shifts, and category dynamics.
- Ensure the brand shows up with total consistency — across digital, content, events, partnerships, and PR — so every touchpoint reinforces the same story.
- Move beyond vanity metrics: partner with product and data to define what brand health, loyalty, and advocacy actually mean for this business, and hold the org accountable to it.

- Growth as an Engineering Discipline

- Own the full consumer acquisition stack — paid, organic, creator, referral — with the discipline of a growth operator: CAC, payback, and ROAS are not afterthoughts, they're the scoreboard.
- Build a content and platform strategy across Instagram, LinkedIn, YouTube, and whatever comes next — spanning both consumer and B2B audiences.




- Stand up a content engine built for velocity: editorial calendar, platform-native production, and a test-and-learn rhythm that never stops iterating.
- Treat SEO as compounding infrastructure, not a checkbox — building it deliberately with engineering as a long-term growth asset.
- Run growth like a science: structured experiments, fast failure cycles, and a bias toward speed of learning over perfection.
- Own the funnel end-to-end, from first impression to activation, with clear KPI accountability at every stage.

Qualifications

- 6–10 years in growth or performance marketing, with direct ownership of acquisition budgets and P&L-level; accountability for CAC and payback.
- Hands-on expertise running paid acquisition across Meta, Google, and emerging platforms — from budgeting and bidding strategy to creative testing.
- Proven ability to build and scale a content engine — editorial calendar, platform-native formats, production workflows, creator/influencer partnerships.
- Strong grasp of SEO fundamentals (technical + content) and experience partnering with engineering to execute it.
- Track record of running structured growth experiments — landing page tests, funnel optimization, cohort A/Bs — with a fast test-and-learn cadence.
- Full-funnel ownership experience — awareness through activation — with clear KPI definition and reporting at each stage.
- Comfortable working cross-functionally with brand/marketing leadership to execute campaigns anchored to a positioning brief (not necessarily setting that positioning).
- Data-driven operator — fluent in analytics tools, attribution, and translating performance data into channel/budget decisions.
- Experience across both organic and paid channels, with a bias toward channels that compound (SEO, content, referral) rather than just paid spend.
- Startup or high-growth environment experience preferred — comfortable building processes rather than just running existing ones.

📌 Growth Specialist (Gurugram)
🏢 Whyte Farms
📍 Gurugram